# Dixon Schwabl + Company

> Dixon Schwabl + Company is an independent, women-owned, full-service marketing agency based in Victor, New York. Founded in 1987 by Lauren Dixon and Mike Schwabl, DS+CO combines research, brand strategy, creative, paid media, public relations, social, production, analytics and web services for more than 100 clients across the United States. Its current pitch is unusually plain for an ad shop: before making more marketing, make sure the client is solving the right problem.

- **Founded:** 1987
- **Headquarters:** Victor, United States
- **Founders:** Lauren Dixon (Co-founder and Board Chair), Mike Schwabl (Co-founder and Vice Chair of the Board)
- **Products:** Branding + Creative, Paid Media + Direct Mail, Content Marketing, Public Relations, Social Media
- **Notable:** Named to Great Place to Work's 25 Best Small & Medium Workplaces in America more than a dozen times; DS+CO reported its 15th appearance in 2022 at No. 18., Won Best of Show, nine gold awards, three silver awards and Best in Print at the 2021 Rochester ADDY Awards., Community Bank dynamic creative work produced 320 ads across five business lines and lifted click-through rate 165%.

## Products & services

- **Branding + Creative** — Brand foundations, positioning, identity systems, messaging, campaign concepts, design and copywriting.
- **Paid Media + Direct Mail** — Audience strategy, media planning and buying, paid search, dynamic creative, direct mail and campaign optimization.
- **Content Marketing** — Content strategy, creation, search-oriented content and email programs.
- **Public Relations** — Earned media, reputation and crisis communications, community management and campaign PR.
- **Social Media** — Social strategy, channel content, paid social, community management and reporting.
- **Video + Audio Production** — In-house studio production, animation, broadcast, branded video and audio work.
- **Print Production** — Prepress, packaging, tactile collateral, invitations and specialty print execution.
- **Advanced Analytics** — Research, audience segmentation, measurement, dashboards, data visualization and performance optimization.
- **Web Services** — Website strategy, design, development, content and marketing-technology integration.

## Achievements

- Named to Great Place to Work's 25 Best Small & Medium Workplaces in America more than a dozen times; DS+CO reported its 15th appearance in 2022 at No. 18.
- Won Best of Show, nine gold awards, three silver awards and Best in Print at the 2021 Rochester ADDY Awards.
- Community Bank dynamic creative work produced 320 ads across five business lines and lifted click-through rate 165%.
- The Avangrid EV campaign delivered 18.3 million omnichannel impressions and a 19-point increase in purchase consideration.
- RBC Heritage's integrated campaign finished 24% above its ticket-sales goal and increased social followers 38%.
- SUNY Brockport's campaign increased undergraduate applications 40% and helped produce its largest freshman class in 50 years.
- Frontier's E-Rate campaign contributed to 44% year-over-year growth in monthly recurring revenue and a 243% increase in prospect response rates.
- Certified as a Women Business Enterprise and identified as independently owned.

## Latest updates

- **2026-09** — The agency's current positioning centers on bringing clarity to marketing complexity, with AI paired explicitly with human judgment across its full-service offer.
- **2026-08** — Published guidance on how public relations and outside evidence shape brand visibility in AI-generated answers.
- **2025-11** — Announced an AI Readiness Check aimed at financial institutions at the New York Bankers Association forum.
- **2025-06** — Work for Golisano Children's Hospital won first place for Invitations & Announcements in the 2025 PRINT Awards.
- **2024-05** — Jessica Savage became president and CEO; Malorie Benjamin was promoted into the new chief transformation officer role.

## Links

- Website: https://dixonschwabl.com
- LinkedIn: https://www.linkedin.com/company/dixon-schwabl-company
- Twitter/X: https://twitter.com/dixonschwabl
- Instagram: https://www.instagram.com/dixonschwabl/
- Facebook: https://www.facebook.com/dixonschwabl

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Profile page: https://yespress.io/dixon-schwabl-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-23