# Dixa

> Dixa is a Copenhagen-based customer service software company that unifies phone, email, chat, and social channels into a single AI-powered platform. Founded in 2015, it began as a 'customer friendship' helpdesk and has since spent a decade acquiring AI firms and rebuilding around agentic AI, positioning itself as the customer service platform for mid-market ecommerce and consumer brands. Its AI agent, Mim, resolves routine inquiries like refunds, order tracking, and FAQs end-to-end, while a GPT-powered co-pilot assists human agents. Dixa serves 850+ brands across 42 countries, including Rapha, Mejuri, AllSaints, Oliver Bonas, and Mytheresa.

- **Founded:** 2015
- **Headquarters:** Copenhagen, Denmark
- **Founders:** Mads Fosselius (Co-Founder, former CEO, now Chairman), Jakob Nederby Nielsen (Co-Founder & Chief Product Technology Officer), Jacob Vous Petersen (Co-Founder), Krisztian Tabori (Co-Founder)
- **Team size:** Approximately 200-300 employees (Copenhagen HQ and London office)
- **Products:** Dixa Platform, Mim (AI Agent), AI Co-Pilot, Workflow Automation, Auto-QA & Analytics
- **Notable:** Raised $164M total across four rounds, including a $105M Series C led by General Atlantic in 2021, Completed four acquisitions - Elevio, Solvemate and Miuros among them - to build out AI, automation and analytics capabilities, Grew to 850+ brands across 42 countries

## Products & services

- **Dixa Platform** — Omnichannel customer service platform unifying phone, email, chat, WhatsApp and social into a single agent workspace (Team Hub) with routing, order history and loyalty context.
- **Mim (AI Agent)** — GPT-powered AI agent that resolves routine inquiries end-to-end - refunds, order tracking, order changes, FAQs - drawing answers only from the company's knowledge base and handing off to humans when needed.
- **AI Co-Pilot** — OpenAI-powered assistant that suggests replies, improves drafts, translates content, summarizes conversations and surfaces relevant knowledge articles for agents.
- **Workflow Automation** — Visual, no-code routing rules that direct conversations by skill, language or priority.
- **Auto-QA & Analytics** — Automated quality scoring and performance analytics, built in part on the acquired Miuros technology.

## Achievements

- Raised $164M total across four rounds, including a $105M Series C led by General Atlantic in 2021
- Completed four acquisitions - Elevio, Solvemate and Miuros among them - to build out AI, automation and analytics capabilities
- Grew to 850+ brands across 42 countries
- Launched Mim in December 2023, one of the first knowledge-base-grounded GPT customer service agents
- Customer results include Rapha's 17% retention lift, Oliver Bonas's 2x agent productivity and 90% CSAT

## Latest updates

- **2026-01** — Rebranded around agentic AI, positioning as 'the agentic CS platform behind exceptional ecommerce brands.'
- **2025** — Christian Lohmann named CEO; co-founder Mads Fosselius moves to Chairman while co-founder Jakob Nederby continues as CTPO.
- **2023-12** — Launched Mim, a GPT-powered AI agent grounded in the customer's own knowledge base.
- **2022-03** — Completed $43M double acquisition of Solvemate (AI automation, Berlin) and Miuros (CX analytics, Lyon).

## Links

- Website: https://www.dixa.com
- LinkedIn: https://www.linkedin.com/company/dixa/
- Twitter/X: https://twitter.com/dixaapp
- Instagram: https://www.instagram.com/dixa.io/

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Profile page: https://yespress.io/dixa
Published by YesPress — https://yespress.io
Last updated: 2026-08-06