# DITA Eyewear

> DITA Eyewear is a Los Angeles-founded luxury eyewear house that designs and handcrafts high-end sunglasses and optical frames in Japan. Founded in 1995 by childhood friends Jeff Solorio and John Juniper, DITA is known for meticulous production - a single pair can involve more than 100 steps and months of finishing using beta-titanium and premium acetates. The brand sells direct through dita.com, its own flagship boutiques, and a network of premium optical retailers, and has built a cult following among musicians, athletes, and film celebrities. It positions itself as 'A Category of One' in discreet, design-led luxury eyewear.

- **Founded:** 1995
- **Headquarters:** Aliso Viejo, California, United States
- **Founders:** Jeff Solorio (Co-Founder), John Juniper (Co-Founder)
- **Team size:** ~150 employees
- **Products:** Luxury Sunglasses, Optical Frames (DITA & DITA Lancier), Flight-Series, Mach Series, Customization & Personalization
- **Notable:** Over 30 years of eyewear design and manufacturing heritage since 1995, Opened a proprietary factory in Japan in 2018 - among the first independent eyewear companies to do so, Built a cult celebrity following across music, sport and film

## Products & services

- **Luxury Sunglasses** — Handcrafted sunglasses in aviator, cat-eye, round, square, oversized and browline styles, using beta-titanium and premium Japanese acetate with polarized and gradient lens options.
- **Optical Frames (DITA & DITA Lancier)** — Prescription-ready optical frames engineered for lightweight comfort and precision fit, including the DITA Lancier sub-line.
- **Flight-Series** — Titanium collection known for a signature diamond-pressed titanium finish and aviator-inspired forms.
- **Mach Series** — Bestselling models (Mach-One, Mach-Six and others) inspired by speed and mechanical design.
- **Customization & Personalization** — Custom lens colors, personalized engraving and made-to-order options on select frames.
- **Accessories & Care** — Eyewear cases, care products and after-sale services including shipping and returns.

## Achievements

- Over 30 years of eyewear design and manufacturing heritage since 1995
- Opened a proprietary factory in Japan in 2018 - among the first independent eyewear companies to do so
- Built a cult celebrity following across music, sport and film
- Grew to 11 global flagship boutiques (Tokyo, Los Angeles, New York, San Francisco, London, Paris, Sydney and more)
- Set eyewear trends, including the 'granny chic' movement sparked by the Supa Dupa in 2003

## Latest updates

- **2025-11** — DITA continued promoting its 'A Category of One' positioning and DITA Lancier optical line across social channels.
- **2020-01** — DITA marked its 25th anniversary, highlighting 25 years of Japanese-made eyewear.

## Links

- Website: https://dita.com
- LinkedIn: http://www.linkedin.com/company/dita-eyewear
- Twitter/X: https://twitter.com/ditaeyewear
- YouTube: https://www.youtube.com/DitaEyewear
- Instagram: https://www.instagram.com/ditaeyewear/
- Facebook: https://www.facebook.com/ditaeyewear/

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Profile page: https://yespress.io/dita-eyewear
Published by YesPress — https://yespress.io
Last updated: 2026-07-26