# Distinction Agency

> Distinction Agency is an Orlando-based athlete and influencer marketing firm that represents talent, builds brand partnerships, stages experiential campaigns and handles public relations. Founded in 2018, it operates at the overlap of sports marketing and the creator economy, with a selective approach built around audience fit, repeat touchpoints and giving creators room to sound like themselves.

- **Founded:** 2018
- **Headquarters:** Orlando, United States
- **Founders:** Alexander Onaindia (Founder and CEO), Jonathan Lubic (Co-founder and former President)
- **Products:** Athlete and influencer marketing, Brand partnerships, Experiential marketing, Public relations, Talent representation
- **Notable:** Worked with more than 200 athletes, content creators, brands and sports properties between its 2018 founding and August 2023., Named by The Silicon Review as one of its 30 Fastest Growing Private Companies to Watch in 2020, according to the agency's 2023 announcement., Helped three represented athlete clients medal at the Paris 2024 Olympics while expanding their creator and brand opportunities.

## Products & services

- **Athlete and influencer marketing** — Strategy and campaign execution that connects brands with athletes and creators whose content and audiences fit the brief.
- **Brand partnerships** — Talent identification, integration, multi-creator campaign planning and budget management for brands.
- **Experiential marketing** — Live activations around major sports and cultural events, designed to generate audience interaction and reusable content.
- **Public relations** — Narrative development, media outreach and high-profile opportunities such as Super Bowl Media Row appearances.
- **Talent representation** — Commercial representation for athletes and creators, including endorsements, campaign strategy and longer-term business development.

## Achievements

- Worked with more than 200 athletes, content creators, brands and sports properties between its 2018 founding and August 2023.
- Named by The Silicon Review as one of its 30 Fastest Growing Private Companies to Watch in 2020, according to the agency's 2023 announcement.
- Helped three represented athlete clients medal at the Paris 2024 Olympics while expanding their creator and brand opportunities.
- Reported 239K+ additional impressions and 4,947 podcast downloads from the cross-platform extension of Allie Clifton's State Farm activation.
- Built campaigns and activations around major events including the Super Bowl, Formula One races, NBA All-Star Weekend and the Olympic Games.

## Latest updates

- **2026-07** — Published analysis of how the 2026 FIFA World Cup is reshaping U.S. brand sponsorship and covered Cannes Lions 2026.
- **2026-06** — Covered the Gondola Sports Summit and continued publishing analysis of major sports and creator-economy events.
- **2026-04** — Co-hosted the second annual Sports Business Happy Hour with Vetted Sports during Miami Race Weekend.
- **2025-04** — Onaindia outlined the agency's campaign formula and creator-ownership thesis in a Net Influencer interview.
- **2023-08** — Onaindia bought the remaining equity and became sole owner; co-founder Jonathan Lubic departed as president and Chris Tulley was promoted.

## Links

- Website: https://distinctionagency.com
- LinkedIn: https://www.linkedin.com/company/distinctionagency
- Twitter/X: https://twitter.com/DistinctionAge
- Instagram: https://www.instagram.com/distinctionagency/
- Facebook: https://facebook.com/distinctionagency
- TikTok: https://www.tiktok.com/@distinctionagency

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Profile page: https://yespress.io/distinction-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-22