# Direct Line Global

> Direct Line Global, now marketed as CBRE | Direct Line, installs and supports the physical technology infrastructure inside mission-critical data centers. Its crews deliver structured cabling, racks, network pathways, equipment installation and live-site upgrades for hyperscalers, colocation operators and enterprise owners. Founded in 1997, the Fremont-based company was acquired by CBRE in June 2024.

- **Founded:** 1997
- **Headquarters:** Fremont, United States
- **Founders:** John Friesen (Founder; former CEO)
- **Products:** Structured Cabling, Network Infrastructure, Servers, Switches & Fiber Patching, Data Center Retrofits & Upgrades, Data Center Lifecycle Solutions
- **Notable:** Company-reported 24 MW Ashburn program completed on schedule in 24 months across three campuses and 27 suites, with more than 16 miles of fiber trunks, 180 miles of Cat6 and 100,000+ fiber connections., Company-reported GPU infrastructure deployment installed more than 200 miles of cabling and 37,000 transceivers in eight weeks., Company-reported two-year live-site social media retrofit sequenced over 115,000 meters of fiber, 1,000 switches and 2,000 custom-length Cat6 cables without disrupting active traffic.

## Products & services

- **Structured Cabling** — Installation of low-voltage copper, fiber, outside-plant and backbone cabling, with labeling, testing and turnover documentation.
- **Network Infrastructure** — Overhead conveyance, cages, cabinets, cable management and hot/cold aisle containment.
- **Servers, Switches & Fiber Patching** — Rack, server, switch and PDU installation, grounding, equipment connections and labeled fiber patching.
- **Data Center Retrofits & Upgrades** — Phased upgrades in live environments, including pathway replacement, patch migrations, legacy removal and equipment refreshes.
- **Data Center Lifecycle Solutions** — Infrastructure design, planning, installation and post-build maintenance, with broader lifecycle support through CBRE.

## Achievements

- Company-reported 24 MW Ashburn program completed on schedule in 24 months across three campuses and 27 suites, with more than 16 miles of fiber trunks, 180 miles of Cat6 and 100,000+ fiber connections.
- Company-reported GPU infrastructure deployment installed more than 200 miles of cabling and 37,000 transceivers in eight weeks.
- Company-reported two-year live-site social media retrofit sequenced over 115,000 meters of fiber, 1,000 switches and 2,000 custom-length Cat6 cables without disrupting active traffic.
- South Korea office announcement in July 2023 reported 12 office locations across five countries.

## Latest updates

- **2025-08** — Direct Line’s 401(k) plan assets merged into the CBRE plan, according to CBRE’s June 2026 Form 11-K.
- **2024-10** — Company LinkedIn announcement introduced the CBRE | DIRECT LINE go-to-market identity.
- **2024-06** — CBRE acquired Direct Line Global from Guardian Capital Partners.

## Links

- Website: https://dl-global.com/
- LinkedIn: https://www.linkedin.com/company/directlineg

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Profile page: https://yespress.io/direct-line-global
Published by YesPress — https://yespress.io
Last updated: 2026-10-17