# Dipti Desai

> Dipti Desai is the co-founder and CEO of Crstl, a San Francisco startup rebuilding B2B commerce around the decades-old EDI standard that quietly governs how brands sell to retailers. A Virginia Tech electrical engineer and Uber data-platform veteran, she stumbled into the problem while volunteering to sell PPE online during the pandemic and discovering that the plumbing of wholesale was stuck in the 1980s. She has raised over $10 million from Target, Shopify Ventures, Cohen Circle, and Village Global to make EDI usable by people who are not developers.

- **Role:** Co-Founder & CEO at Crstl
- **Organizations:** Crstl, Uber
- **Nationality:** American
- **Education:** B.S. Electrical Engineering, Virginia Tech, Master's in Public Policy (Technology focus), UC Berkeley
- **Known for:** Co-founded and leads Crstl, a modern B2B commerce network built on EDI automation, Raised over $10 million from Target, Shopify Ventures, Cohen Circle, Mosaic General Partnership, and Village Global, Was a founding member of Uber's Product & Tech Strategy team and led its data platform

## Career timeline

- **Uber** — Founding member of Uber's Product & Tech Strategy team; Product Management & Strategy Lead and Product Lead for the Data Platform, overseeing 8+ data products and a team of ~40 engineers
- **2020** — Volunteered during the COVID-19 pandemic to help a nonprofit build a digital storefront selling masks and PPE, exposing the broken state of B2B commerce data
- **2021** — Co-founded Crstl with Suparna Gharpure to modernize EDI and B2B commerce
- **2023** — Raised $4.4M seed round (covered by TechCrunch) to help DTC brands expand into retail
- **2025** — Announced Series A investment led by Mosaic General Partnership and Cohen Circle with Shopify Ventures, bringing total funding over $10M

## Achievements

- Co-founded and leads Crstl, a modern B2B commerce network built on EDI automation
- Raised over $10 million from Target, Shopify Ventures, Cohen Circle, Mosaic General Partnership, and Village Global
- Was a founding member of Uber's Product & Tech Strategy team and led its data platform
- Managed a team of roughly 40 engineers and a suite of 8+ data products at Uber

## Latest updates

- **2025-03** — Crstl announced a Series A investment led by Mosaic General Partnership and Cohen Circle with Shopify Ventures, pushing total funding over $10M to accelerate AI-native B2B commerce.

## Links

- Website: https://crstl.ai
- LinkedIn: http://www.linkedin.com/in/diptidesai
- Twitter/X: https://x.com/diptidesaisf
- YouTube: https://www.youtube.com/watch?v=1vcG1eu7eBg

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Profile page: https://yespress.io/dipti-desai
Published by YesPress — https://yespress.io
Last updated: 2026-06-12