# Dimitrios Lessen

> Dimitrios "Jimmy" Lessen is the Chief Merchandising Officer of SNIPES USA, appointed in February 2024. A 30-year veteran of the sneaker business, he built his career at Foot Locker in Europe and North America, running product strategy, buying, assortment planning and e-commerce before joining the German-founded, community-first streetwear retailer to lead its merchandising in the United States.

- **Role:** Chief Merchandising Officer at SNIPES USA
- **Organizations:** SNIPES USA, Foot Locker
- **Known for:** Appointed Chief Merchandising Officer of SNIPES USA in February 2024, Led product strategy and purchasing for Foot Locker North America and Global Men's Footwear, Oversaw expansion of digital business capabilities across multiple countries and languages at Foot Locker Europe

## Career timeline

- **2013** — Joined Foot Locker Europe, holding roles including Divisional Merchandise Manager for Footwear and VP General Merchandise Manager
- **2020** — Became VP General Merchandise Manager for Foot Locker North America and Global Men's Footwear
- **2024** — Appointed Chief Merchandising Officer of SNIPES USA, effective February 13, 2024, succeeding Brian Forde

## Achievements

- Appointed Chief Merchandising Officer of SNIPES USA in February 2024
- Led product strategy and purchasing for Foot Locker North America and Global Men's Footwear
- Oversaw expansion of digital business capabilities across multiple countries and languages at Foot Locker Europe
- Built 30 years of experience across central and regional buying, assortment and financial planning, space optimization, allocation, replenishment and e-commerce

## Latest updates

- **2024-02** — Started as Chief Merchandising Officer of SNIPES USA, reporting to president Jim Bojko.

## Links

- Website: https://snipes.com
- LinkedIn: http://www.linkedin.com/in/dimitrios-lessen

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Profile page: https://yespress.io/dimitrios-lessen
Published by YesPress — https://yespress.io
Last updated: 2026-07-30