# Dimitar Dimitrov

> Dimitar Dimitrov is a Sofia-based Bulgarian technology entrepreneur, co-founder and co-CEO of Shelly Group, and its head of research and development. His earlier ventures span cable television, technology magazines and mobile services. He developed Shelly with long-time partner Svetlin Todorov, emphasizing affordable automation, flexible integrations and direct engagement with users. In September 2026 he supported Schneider Electric’s proposed takeover and committed to reinvesting part of his proceeds.

- **Role:** Co-Founder, Co-CEO & Head of R&D at Shelly Group SE
- **Organizations:** Shelly Group SE, Allterco, Teracomm, REAL TV, PC Review, Computers and Peripherals, GSM Review
- **Nationality:** Bulgarian
- **Education:** A.S. Popov
- **Known for:** Built and co-leads Shelly Group’s IoT business., Received Webit Changemaker recognition in Entrepreneurship and Investment in 2025., Received the Entrepreneur of 2026 award at the Forbes Business Awards in Sofia.

## Career timeline

- **Teenage years** — Started a business while still at school; sold printed horoscopes using an eight-bit computer and printer.
- **1999** — Founder and publisher of PC Review, Computers and Peripherals and GSM Review, according to his corporate CV.
- **2001** — Corporate CV dates his Teracomm co-founder and co-CEO role to January 2001; its mobile-services business gained momentum around 2003.
- **2012** — Corporate CV dates his Allterco CEO role to January 2012.
- **2018** — His 2021 first-person article dates worldwide shipments of the first Shelly products to 2018.
- **2021** — Allterco began Frankfurt trading on November 23; Wolfgang Kirsch joined to lead the European subsidiary.
- **2023** — Allterco rebranded as Shelly Group.
- **2025** — Received Webit Changemaker recognition in Entrepreneurship and Investment.
- **2026** — Named Entrepreneur of 2026 at the Forbes Business Awards; supported the proposed Schneider Electric takeover.

## Achievements

- Built and co-leads Shelly Group’s IoT business.
- Received Webit Changemaker recognition in Entrepreneurship and Investment in 2025.
- Received the Entrepreneur of 2026 award at the Forbes Business Awards in Sofia.
- Shelly Group reported €149.7 million revenue for 2025, 40.3% above 2024.

## Latest updates

- **2026-10** — October 8: Shelly reported preliminary nine-month revenue of approximately €112.8 million, up about 30% year on year.
- **2026-10** — October 5: Shelly’s board supported the proposed €70-per-share Schneider Electric tender offer; the announcement stated regulatory approval remained pending.
- **2026-09** — September 24: Shelly announced an investment agreement supporting a proposed takeover valuing the group at approximately €1.2 billion; Dimitrov was expected to reinvest and remain co-CEO.
- **2026-08** — Shelly reported H1 revenue of €68.3 million and 2.9 million active cloud users as of June 2026.
- **2026-04** — Forbes Bulgaria reported his Entrepreneur of 2026 award on April 1.

## Links

- LinkedIn: https://www.linkedin.com/in/allterco/

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Profile page: https://yespress.io/dimitar-dimitrov
Published by YesPress — https://yespress.io
Last updated: 2026-10-20