# Digital Media Management

> Digital Media Management (DMM) is a Los Angeles-based social media agency serving entertainment, gaming, sports and consumer brands. It combines strategy, community management, creative production, paid media and creator partnerships, including the Creator Lab influencer division. Keywords Studios acquired it in March 2023.

- **Founded:** 2010
- **Headquarters:** Los Angeles, United States
- **Founders:** Luigi Picarazzi (Founder; CEO at the time of the 2023 acquisition)
- **Products:** Social strategy and creative ideation, Content services, Platform and community management, Paid media services, Creator Lab
- **Notable:** DMM reports 62.8 million engagements and 273.9 million impressions for its Barbie social campaign., Its Across the Spider-Verse SMS case study reports an average click-through rate of 61.77%, against a stated entertainment benchmark of 19.5%., Shorty Awards archive includes DMM campaigns for entertainment properties.

## Products & services

- **Social strategy and creative ideation** — Platform-native campaign concepts and social content strategies.
- **Content services** — In-house design, animation, video, photography, podcast production and website development.
- **Platform and community management** — Channel execution, fan engagement, community moderation and audience feedback.
- **Paid media services** — Paid social planning and optimization connected with organic creative.
- **Creator Lab** — Influencer division combining managed campaigns, production and proprietary affinity-based creator matching technology.

## Achievements

- DMM reports 62.8 million engagements and 273.9 million impressions for its Barbie social campaign.
- Its Across the Spider-Verse SMS case study reports an average click-through rate of 61.77%, against a stated entertainment benchmark of 19.5%.
- Shorty Awards archive includes DMM campaigns for entertainment properties.
- Acquired by Keywords Studios in a transaction with a maximum stated consideration of US$100 million.

## Latest updates

- **2026-03** — Agency Side published an interview identifying Ryan Bitzer as DMM CEO and discussing talent activation, remote collaboration and audience-based creative.
- **2024-10** — An EQT-led consortium with CPP Investments and Temasek completed its acquisition of parent company Keywords Studios.

## Links

- Website: https://digitalmediamanagement.com/
- LinkedIn: https://www.linkedin.com/company/digital-media-management
- Twitter/X: https://x.com/DMM
- Instagram: https://www.instagram.com/wearedmm
- Facebook: https://www.facebook.com/digitalmediamanagement

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Profile page: https://yespress.io/digital-media-management
Published by YesPress — https://yespress.io
Last updated: 2026-10-25