# Digital Counsel

> Digital Counsel is a New York creative agency that treats cultural marketing like curatorial work: define the thesis, build the right context, then translate it across editorial, social, paid media, branding, websites and physical experiences. Founded and led by Marcella Zimmermann, it serves museums, foundations, art fairs and culturally ambitious brands with a team drawn from art, content, media buying and engineering.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Marcella Zimmermann (Founder, CEO and President)
- **Team size:** 11-50 employees publicly listed by LinkedIn; a 2026 company directory showed 10 named staff.
- **Products:** Integrated digital strategy, Social media management, Content and editorial production, Paid media and audience growth, Branding, design and web development
- **Notable:** Generated a reported ten million impressions and thousands of new followers for The Armory Show while producing the highest volume of content the fair had published at that point., Selected for art direction and digital strategy for Rhizome World, the 2025 month-long software-art program hosted at WSA in New York., Built a client roster spanning Hyundai Artlab, Rockefeller Center, Crystal Bridges Museum of American Art, The Armory Show and the Art Dealers Association of America.

## Products & services

- **Integrated digital strategy** — Audience strategy, campaign planning and channel playbooks that connect institutional goals to social, web, editorial and advertising execution.
- **Social media management** — Ongoing editorial calendars, platform-native creative, community work and reporting for cultural organizations and brands.
- **Content and editorial production** — Editorial programs, artist commissions, short-form video, copywriting and campaign assets.
- **Paid media and audience growth** — Media buying, targeting, optimization and measurement designed to amplify earned and owned media.
- **Branding, design and web development** — Brand systems, website design and full-stack development for institutions, foundations and mission-led brands.
- **Social Strategy Starter Kit** — A packaged toolkit of language, resources and a rollout plan aimed at smaller nonprofits, foundations and academic organizations.
- **Experiential and Web3 strategy** — Campaigns and positioning for physical experiences, DAOs, NFT marketplaces, digital artists and legacy institutions entering emerging technology.

## Achievements

- Generated a reported ten million impressions and thousands of new followers for The Armory Show while producing the highest volume of content the fair had published at that point.
- Selected for art direction and digital strategy for Rhizome World, the 2025 month-long software-art program hosted at WSA in New York.
- Built a client roster spanning Hyundai Artlab, Rockefeller Center, Crystal Bridges Museum of American Art, The Armory Show and the Art Dealers Association of America.
- Led location scouting, creative direction, web design, social media and marketing for the Julia Stoschek Foundation's first United States exhibition.
- Created an agency model that combines editorial, artist commissions, paid media, brand design and full-stack development under one practice.

## Latest updates

- **2026-06** — Digital Counsel advertised a Director of Digital role, signaling continued investment in channel and audience leadership.
- **2026-02** — The agency sought specialist copywriting support for a premium health concierge account, evidence that its culturally led model is extending beyond the arts.
- **2025-10** — Marcella Zimmermann detailed Digital Counsel's operating model, metrics and origin in a long interview with Autre.
- **2025-04** — Rhizome credited Digital Counsel with art direction and digital strategy for Rhizome World at WSA.
- **2025** — Digital Counsel collaborated with illustrator and animator Dena Springer on the visual campaign for Hyundai Artlab's 2025 Editorial Fellowship open call.

## Links

- Website: https://digitalcounsel.xyz
- LinkedIn: https://www.linkedin.com/company/digital-counsel
- Instagram: https://www.instagram.com/digitalcounsel.xyz/
- Facebook: https://www.facebook.com/digitalcounsel.xyz

---

Profile page: https://yespress.io/digital-counsel
Published by YesPress — https://yespress.io
Last updated: 2026-09-19