# Diego Rosón

> Diego Rosón is the CEO and cofounder of RYO Agency, a designer, photographer and travel author from Argentina. With business partner Guillermo Ortelli, he developed a design practice into an advertising and digital communications agency. His motorcycle journeys across the Americas and Europe, documented through Monos on the Road, reconnect his professional skills with a longstanding interest in travel and have become illustrated books and magazine stories.

- **Role:** CEO & Founder at RYO Agency
- **Organizations:** RYO Agency, Rosón y Ortelli S.R.L., Monos on the Road
- **Nationality:** Argentine
- **Education:** Nacional de San Isidro
- **Known for:** Cofounded RYO Agency and serves as its CEO., Completed a staged motorcycle journey connecting Ushuaia and Alaska., Documented his journeys through photography, illustrated books and contributions to Bike Travel Adventures.

## Career timeline

- **1998** — Founded the Rosón y Ortelli design studio with Guillermo Ortelli, according to his 2024 interview.
- **2001** — RYO dates the beginning of its Cisco communications relationship to this year.
- **2011** — RYO opened a California office.
- **2019** — Rode from La Quiaca to Ushuaia with Guillermo Ortelli; his 2024 interview dates this first journey to November 13-December 2, 2019.
- **2024** — Completed his staged motorcycle journey through the Americas to Alaska; discussed four illustrated books in October.
- **2025** — Travelled across Europe on Frankie and finished at the Finnish Motorcycle Museum in Lahti in July.
- **2026** — A February magazine feature presented the first volume of his European book trilogy, from Finisterre to Abbey Road.

## Achievements

- Cofounded RYO Agency and serves as its CEO.
- Completed a staged motorcycle journey connecting Ushuaia and Alaska.
- Documented his journeys through photography, illustrated books and contributions to Bike Travel Adventures.
- Completed a European motorcycle journey reaching Nordkapp and ending in Lahti, Finland.

## Latest updates

- **2026-02** — Bike Travel Adventures published The Long Road to a Dream, introducing a three-part European travel series and describing his first European book volume as a 112-page edition with more than 150 photographs.
- **2025-07** — Finished his European ride at the Finnish Motorcycle Museum in Lahti; discussed future travel plans.

## Links

- Website: https://www.ryoagency.com
- LinkedIn: https://ar.linkedin.com/in/diego-ros%C3%B3n-3a9a541a
- Instagram: https://www.instagram.com/monosontheroad/

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Profile page: https://yespress.io/diego-roson
Published by YesPress — https://yespress.io
Last updated: 2026-10-22