# Diego Asenjo

> Diego Asenjo is the CEO and co-founder of Mesh, an Austin-based B2B identity startup that verifies the legitimacy, licensing, insurance, and compliance of small businesses and sole proprietors in real time. A former Amazon product leader who built Business Prime into a multi-billion-dollar program, Diego left to fix a problem he 'could not unsee': the broken data infrastructure that quietly penalizes new, small, and micro businesses. His mission is personal, rooted in watching his father's small auto-parts shop in Argentina lose access to fair credit and opportunity as commerce went digital. Mesh raised a $5.7M seed round led by Greycroft and reports 99%+ satisfaction from the businesses it verifies.

- **Role:** CEO & Co-founder at Mesh
- **Organizations:** Mesh, Amazon, Techint Group, Stanford Graduate School of Business
- **From:** Argentina
- **Nationality:** Argentine
- **Education:** MBA, Stanford Graduate School of Business, Blockchain Technologies program, MIT
- **Known for:** Built Amazon Business Prime from inception into a multi-billion-dollar program, Co-founded Mesh and raised an $11.5M total / $5.7M seed round led by Greycroft, Built a real-time business identity platform reporting 99%+ satisfaction from verified SMBs and sole proprietors

## Career timeline

- **Pre-MBA** — Corporate Economic & Financial Planning Coordinator and Corporate Planning Analyst at Techint Group
- **2011-2013** — MBA at Stanford Graduate School of Business
- **Amazon era** — Senior Vendor Manager at Amazon.ca, launching and managing Office Products and Musical Instruments retail categories
- **Amazon era** — Principal Product Manager - Technical for Amazon Business Prime; devised the business case and vision, growing it into a multi-billion-dollar program
- **2020** — Co-founded Mesh in Austin, Texas with Tony Bryan (CTO), former engineering lead for Amazon Pay by Invoice
- **2024-02** — Mesh closed a $5.7M seed round led by Greycroft; unveiled multi-factor business identity solution and added leadership veterans

## Achievements

- Built Amazon Business Prime from inception into a multi-billion-dollar program
- Co-founded Mesh and raised an $11.5M total / $5.7M seed round led by Greycroft
- Built a real-time business identity platform reporting 99%+ satisfaction from verified SMBs and sole proprietors
- Recruited an ex-Amazon leadership team to build verification infrastructure for marketplaces, e-commerce, and compliance

## Latest updates

- **2024-02** — Mesh unveiled its multi-factor business identity solution and announced a $5.7M seed round led by Greycroft, bolstering leadership with industry veterans Mike Nelson (CRO) and Andres Benvenuto (VP Partnerships & Data).

## Links

- Website: https://meshverify.com
- LinkedIn: http://www.linkedin.com/in/diegoasenjo

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Profile page: https://yespress.io/diego-asenjo
Published by YesPress — https://yespress.io
Last updated: 2026-06-24