# DIBS Beauty

> DIBS Beauty - short for Desert Island Beauty Status - is a New York and Austin-based makeup brand built on a simple premise: fewer products, better results. Co-founded in 2021 by creator Courtney Shields and operator Jeff Lee alongside Tula Skincare's Ken Landis and Dan Reich, DIBS makes multi-use, vegan, cruelty-free essentials like its hero Desert Island Duo blush-and-bronzer stick. The brand grew primarily direct-to-consumer through Shields' social following, took growth capital from L Catterton in 2023, and expanded into Ulta Beauty in 2024. Its tagline: 'Do less. Look like you did the most.'

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Courtney Shields (Co-Founder & Chief Creative Officer), Jeff Lee (Co-Founder & CEO), Ken Landis (Co-Founder (Tula Skincare, Bobbi Brown Cosmetics)), Dan Reich (Co-Founder (Tula Skincare))
- **Team size:** ~71 employees
- **Products:** Desert Island Duo, Status Stick, LoveBeam Setting Spray, GlowTour Duo, Double Standard Mascara
- **Notable:** Named to BeautyMatter's FUTURE50 2024 list, Hero Desert Island Duo sold out six times in the brand's first 18 months, Grew more than 450% year over year selling direct-to-consumer

## Products & services

- **Desert Island Duo** — The brand's hero product - a double-ended cream blush and bronzer stick designed for quick, blendable, mistake-proof color on cheeks. Sold out six times in the brand's first 18 months.
- **Status Stick** — An award-winning cream highlighter stick for face and body, formulated for a natural, blendable glow.
- **LoveBeam Setting Spray** — A multitasking setting spray that blurs, balances, hydrates, preps and sets makeup for up to 12 hours.
- **GlowTour Duo** — A double-ended blush and contour stick built around the brand's multi-use, no-brush philosophy.
- **Double Standard Mascara** — A dual-ended mascara launched as part of the brand's expansion beyond cheek and glow products.

## Achievements

- Named to BeautyMatter's FUTURE50 2024 list
- Hero Desert Island Duo sold out six times in the brand's first 18 months
- Grew more than 450% year over year selling direct-to-consumer
- Secured growth investment from L Catterton in April 2023
- Launched into 500+ Ulta Beauty doors in 2024, expanding to 1,400+ stores
- Certified cruelty-free (Leaping Bunny)

## Latest updates

- **2024** — Launched into Ulta Beauty (500+ doors and online), the brand's first major retail partnership, later expanding to 1,400+ stores.
- **2024** — Named to BeautyMatter's FUTURE50 2024 list of brands to watch.
- **2023-04** — Received a significant growth capital investment from L Catterton.

## Links

- Website: https://dibsbeauty.com
- LinkedIn: https://www.linkedin.com/company/dibsbeauty
- Twitter/X: https://twitter.com/dibsbeauty
- YouTube: https://youtube.com/channel/UCtWCUxQ6nHb9SG94jXNaTnQ
- Instagram: https://www.instagram.com/dibsbeauty/
- Facebook: https://facebook.com/dibsbeauty/
- TikTok: https://www.tiktok.com/@dibsbeauty

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Profile page: https://yespress.io/dibs-beauty
Published by YesPress — https://yespress.io
Last updated: 2026-08-06