# Diageo

> Diageo is a London-based beverage alcohol company that owns and develops more than 200 brands, including Johnnie Walker, Guinness, Don Julio, Smirnoff, Baileys and Tanqueray. Its advantage is not one recipe but a repeatable system: acquire or inherit durable names, manufacture at scale, translate them for local drinking cultures and win distribution across bars, restaurants, retailers, travel channels and ecommerce in nearly 180 countries. Fiscal 2025 net sales were $20.245 billion; in 2026, new CEO Sir Dave Lewis began reshaping the company around sharper category choices, customers, cash flow and a leaner portfolio.

- **Founded:** 1997
- **Headquarters:** London, United Kingdom
- **Founders:** Guinness plc (Merger predecessor), Grand Metropolitan plc (Merger predecessor)
- **Team size:** More than 29,000 employees
- **Products:** Scotch whisky portfolio, Guinness and beer, Tequila, Vodka, gin, rum and liqueurs, Low- and no-alcohol drinks
- **Notable:** Created on 17 December 1997 through the merger of Guinness plc and Grand Metropolitan plc., Built a portfolio of more than 200 brands sold in nearly 180 countries., Ranked number one in international spirits by retail sales value in its fiscal 2025 annual report.

## Products & services

- **Scotch whisky portfolio** — Johnnie Walker, Buchanan's, J&B, Talisker, Lagavulin, The Singleton and other blended and single-malt whiskies across price points.
- **Guinness and beer** — Guinness stout, Guinness 0.0, Kilkenny and regional beers, supported by brewing, hospitality experiences and licensed production.
- **Tequila** — Premium and luxury tequila brands led by Don Julio and Casamigos, spanning core bottles, aged expressions and ready-to-serve formats.
- **Vodka, gin, rum and liqueurs** — Global brands including Smirnoff, Ketel One, Tanqueray, Gordon's, Captain Morgan and Baileys.
- **Low- and no-alcohol drinks** — Alcohol-free extensions including Guinness 0.0 and Tanqueray 0.0 that retain familiar brand rituals for moderation occasions.
- **Brand experiences and hospitality education** — Visitor destinations, brewery experiences, cocktail content, DRINKiQ resources and Diageo Bar Academy training support brands and the hospitality trade.

## Achievements

- Created on 17 December 1997 through the merger of Guinness plc and Grand Metropolitan plc.
- Built a portfolio of more than 200 brands sold in nearly 180 countries.
- Ranked number one in international spirits by retail sales value in its fiscal 2025 annual report.
- Reported 13 billion-dollar brands and $20.2 billion in fiscal 2025 revenue.
- Operates more than 110 manufacturing sites with more than 29,000 employees.
- Guinness became the biggest-selling beer in Great Britain, with one in ten pints sold in British pubs reported as Guinness in early 2025.
- Opened the nearly €300 million Littleconnell Brewery in Ireland in 2026, powered by 100% renewable electricity.
- Opened a $415 million manufacturing and warehousing facility in Montgomery, Alabama, in 2026.

## Latest updates

- **2026-07** — Diageo published its fiscal 2026 aide memoire ahead of full-year results.
- **2026-06** — World Cup activations began across the Americas as Diageo became the tournament's Official Spirits Supporter in the region.
- **2026-05** — Diageo opened the nearly €300 million Littleconnell Brewery and outlined a further approximately €400 million expansion for Guinness and Guinness 0.0 capacity.
- **2026-04** — A new $415 million, 360,000-square-foot manufacturing and warehousing facility opened in Montgomery, Alabama.
- **2026-03** — Johnnie Walker introduced Red Soul, a sweeter, non-smoky Scotch aimed at adults new to the category.
- **2026-02** — First-half net sales were $10.46 billion, down 4.0% reported and 2.8% organically; Diageo also rebased its dividend and prioritized leverage reduction.
- **2026-01** — Sir Dave Lewis became chief executive, succeeding the interim leadership period.
- **2025-12** — Diageo agreed to sell its 65% East African Breweries stake and Kenyan spirits interest to Asahi, with estimated net proceeds of $2.3 billion.

## Links

- Website: https://www.diageo.com/
- LinkedIn: https://www.linkedin.com/company/diageo
- Twitter/X: https://twitter.com/Diageo_News
- YouTube: https://www.youtube.com/user/diageo
- Instagram: https://www.instagram.com/diageo/
- Facebook: https://www.facebook.com/Diageo

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Published by YesPress — https://yespress.io
Last updated: 2026-08-15