# Dhanush Balachandran

> Dhanush Balachandran is the founder and CEO of Sortly, a visual, QR-code-driven inventory and asset tracking platform used by small businesses, families, and teams in construction, medical, retail, and education. A marketer-turned-iOS-developer, he taught himself to code, built an app originally called 'My Things,' rebranded it to Sortly, and grew it to millions of downloads. Before Sortly he spent over 15 years across Intel, Apple, DJI, and Y Media Labs, where he forecast worldwide CPU demand, priced server chips, and built ResearchKit medical research apps.

- **Role:** Founder & CEO at Sortly
- **Organizations:** Sortly, Intel, Apple, DJI, Y Media Labs
- **From:** India
- **Nationality:** Indian
- **Education:** B.E., Electronics and Communications Engineering, National Institute of Technology, Tiruchirappalli (NIT Trichy), MBA, Strategic Marketing and Technology, Indian School of Business (ISB)
- **Known for:** Founded and scaled Sortly to millions of downloads as a visual inventory and asset tracking platform, Self-taught his way from marketer to shipping iOS developer, Advised Intel senior management on billion-dollar decisions and ran worldwide CPU demand forecasting

## Career timeline

- **—** — Spent 7+ years at Intel in strategic marketing and product management across three countries; forecast worldwide CPU demand and priced server CPUs
- **—** — Worked at Apple, architecting core components for five ResearchKit-based medical research apps
- **2015-2017** — Software Engineering Manager at DJI
- **—** — Worked at Y Media Labs
- **—** — Taught himself iOS development and built an inventory app originally called 'My Things Where Are They'
- **—** — Rebranded the app to Sortly, which gained traction quickly
- **2018** — Sortly raised seed funding
- **present** — Leads Sortly as Founder & CEO; the app has surpassed millions of downloads worldwide

## Achievements

- Founded and scaled Sortly to millions of downloads as a visual inventory and asset tracking platform
- Self-taught his way from marketer to shipping iOS developer
- Advised Intel senior management on billion-dollar decisions and ran worldwide CPU demand forecasting
- Built core components for five ResearchKit-based medical research applications at Apple
- Led software engineering at DJI (2015-2017)

## Links

- Website: https://sortly.com
- LinkedIn: https://www.linkedin.com/in/dhanushb/
- Twitter/X: https://twitter.com/sortlyapp
- YouTube: https://www.youtube.com/c/Sortly
- Facebook: https://www.facebook.com/SortlyApp/

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Profile page: https://yespress.io/dhanush-balachandran
Published by YesPress — https://yespress.io
Last updated: 2026-06-24