# DFG Ventures

> DFG Ventures (DOM Food Group) is an El Segundo venture studio that builds food businesses from the inside out - incubating, investing in, operating, and consulting on digital-first brands. Founded in 2020 by four food-industry veterans, it turns big names like Gwyneth Paltrow, Chrissy Teigen, and Questlove into working restaurants, and its flagship, Goop Kitchen, has grown into a delivery chain expanding from California to New York.

- **Founded:** 2020
- **Headquarters:** El Segundo, California, United States
- **Founders:** Tony Owen (Founding Partner), Nathan Tan (Partner), Mario Del Pero (Partner (co-founder of Mendocino Farms)), Donald Moore (Partner (former Chief Culinary Officer, The Cheesecake Factory; CEO of Goop Kitchen))
- **Team size:** Roughly 530 across the studio and its operating brands (kitchen, culinary, and operations staff)
- **Products:** Goop Kitchen, Neighborly, Cravings by Chrissy Teigen, Mixtape by Questlove, The Sausage Project
- **Notable:** Built Goop Kitchen into a delivery-first chain now expanding from California to the Bay Area and New York, Goop Kitchen sales grew roughly 60% year over year, with established locations averaging about $7M in annual sales, Assembled a portfolio of celebrity and chef brands including goop, Chrissy Teigen, and Questlove

## Products & services

- **Goop Kitchen** — DFG's flagship digital-first restaurant brand, built with Gwyneth Paltrow's goop. A delivery- and pickup-focused chain of California kitchens, with expansion into the San Francisco Bay Area and New York City. Donald Moore serves as co-founder and CEO.
- **Neighborly** — A 'curated food hall' concept - part multi-brand kitchen, part curated superette - combining influencer brands, LA restaurant staples, and CPG products under one roof. Debuted in Westlake Village.
- **Cravings by Chrissy Teigen** — A food brand developed with Chrissy Teigen, extending her Cravings franchise into operating food concepts.
- **Mixtape by Questlove** — Questlove's better-for-you riff on the classic burger joint, remixing familiar favorites with cleaner ingredients. Debuted inside the Neighborly food hall in Westlake Village.
- **The Sausage Project** — An in-development food concept in the DFG portfolio.
- **Venture studio services** — Incubation, investment, operations, and consulting for scalable food businesses - the core engine DFG applies across all portfolio brands.

## Achievements

- Built Goop Kitchen into a delivery-first chain now expanding from California to the Bay Area and New York
- Goop Kitchen sales grew roughly 60% year over year, with established locations averaging about $7M in annual sales
- Assembled a portfolio of celebrity and chef brands including goop, Chrissy Teigen, and Questlove
- Launched Neighborly, a hybrid food-hall/superette concept, in Westlake Village
- Filed multiple patents related to food and beverage operations

## Latest updates

- **2026-04** — Goop Kitchen expands from California into New York City with a delivery-first launch, beginning in Midtown West.
- **2025-12** — Goop Kitchen rolls out San Francisco Bay Area locations (San Jose, Sunnyvale, San Francisco).
- **2025-05** — Mixtape by Questlove opens inside the Neighborly food hall in Westlake Village.
- **2024** — Neighborly curated food hall debuts, blending virtual brands, LA restaurant staples, and a curated superette.

## Links

- Website: https://domfoodgroup.com
- LinkedIn: https://www.linkedin.com/company/dfgventures

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Profile page: https://yespress.io/dfg-ventures
Published by YesPress — https://yespress.io
Last updated: 2026-08-16