# DeVries Global

> DeVries Global is a New York-headquartered communications agency that pairs the reach and specialist resources of a large network with a boutique-style service model. Founded in 1978 by Madeline DeVries and acquired by Interpublic Group in 2001, it works across consumer, beauty, healthcare, food, retail, travel and luxury, using cultural research, earned media, influencers, social content, experiences, corporate communications and measurement to make brands more relevant in public conversation.

- **Founded:** 1978
- **Headquarters:** New York, United States
- **Founders:** Madeline DeVries (Founder)
- **Products:** Strategy and insights, Earned media and media relations, Influencer strategy and management, Social and content, Brand experiences
- **Notable:** Won PRWeek’s Outstanding Small Agency of the Year in 2025 and previously received the same recognition in 2022., The IHOP Milkshake Monday response generated more than 4 billion earned impressions, nearly 400 placements and doubled milkshake sales at the Long Island location that sparked the idea., Sephora remained first in DE&I share of voice among major retailers from 2020, with more than 15 billion impressions reported by the agency.

## Products & services

- **Strategy and insights** — Cultural research, audience intelligence, brand positioning and planning, including proprietary approaches such as the DeCode Collective and brand-love tools.
- **Earned media and media relations** — Press strategy, newsroom response, media outreach, executive visibility and thought leadership.
- **Influencer strategy and management** — Creator selection, partnerships, campaign management and measurement across lifestyle and specialist communities.
- **Social and content** — End-to-end social strategy, content creation, digital storytelling and community engagement.
- **Brand experiences** — Culturally specific activations, events, sponsorships and experiential campaigns.
- **Corporate and reputation communications** — Corporate positioning, crisis and reputation work, executive communications and stakeholder engagement.
- **Measurement and analytics** — Integrated campaign measurement spanning coverage, sentiment, share of voice, engagement and business-response indicators.

## Achievements

- Won PRWeek’s Outstanding Small Agency of the Year in 2025 and previously received the same recognition in 2022.
- The IHOP Milkshake Monday response generated more than 4 billion earned impressions, nearly 400 placements and doubled milkshake sales at the Long Island location that sparked the idea.
- Sephora remained first in DE&I share of voice among major retailers from 2020, with more than 15 billion impressions reported by the agency.
- The Abbott Stand4Strength campaign produced more than 100,000 Muscle Age Calculator visits, over 9,000 supplement sign-ups and a Gold trophy at the PR Awards Asia.
- The Merz Aesthetics XEOMIN campaign secured more than 900 earned placements, 13 billion-plus impressions, 97% positive sentiment and a 12% editorial share-of-voice increase.
- PRovoke’s 2025 profile reported 3% APAC revenue growth, an 87% new-business win rate, 24 new clients and a 47% average increase in account value.

## Latest updates

- **2026-03** — DeVries highlighted integrated work supporting Lovesac’s Valentine’s campaign with The Brooklyn Brothers and Amanda Batula.
- **2025-11** — The agency announced that it had been named brand communications agency of record for Home Instead.
- **2025-03** — DeVries won PRWeek’s Outstanding Small Agency of the Year.
- **2025** — PRovoke reported APAC growth of 3%, an 87% new-business win rate and 24 new client wins.
- **2023-11** — The agency marked its 45th anniversary with a brand and website refresh centered on ‘substance and style.’

## Links

- Website: https://devriesglobal.com
- LinkedIn: https://www.linkedin.com/company/devries-global
- Twitter/X: https://twitter.com/devriesglobal
- Instagram: https://www.instagram.com/devriesglobal/
- Facebook: https://facebook.com/DEVRIESGLOBAL

---

Profile page: https://yespress.io/devries-global
Published by YesPress — https://yespress.io
Last updated: 2026-09-23