# DEUNA

> DEUNA is a B2B SaaS payments company that connects enterprise merchants to payment and fraud providers through one integration. It combines configurable routing, checkout, reconciliation and subscriptions with Athia, an AI product that analyzes payment data and supports operational decisions.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Roberto Enrique Kafati Santos (Co-founder and CEO), José María Serrano (Co-founder; Chief Revenue Officer in 2022 reporting)
- **Products:** Payments Infrastructure, Checkout, Reconciliations, Subscriptions, Athia
- **Notable:** US$37 million in Seed and Series A funding reported by July 2022; current company story page says over US$38 million, without a dated additional round breakdown., Company-reported Sony Mexico case: 9.38% uplift in approved transactions, 14% of GMV recovered and up to 15x ROI., Company-reported En Tu Hogar case: 37% decrease in cart abandonment after checkout widget implementation.

## Products & services

- **Payments Infrastructure** — Single integration to 400+ providers, payment methods and fraud tools, with no-code routing and centralized transaction operations; connectivity count is company-reported.
- **Checkout** — Customizable checkout, payment widgets, payment links and one-click experiences using recognized users.
- **Reconciliations** — Consolidates records across payment providers and banks, with configurable reports and discrepancy management.
- **Subscriptions** — Configurable subscription plans, billing flows, retries and recurring-payment performance reporting.
- **Athia** — Unifies payment, commerce and identity data; supports natural-language questions, proactive agent analysis and connected workflows. Publicly demonstrated with KFC at NRF 2025.

## Achievements

- US$37 million in Seed and Series A funding reported by July 2022; current company story page says over US$38 million, without a dated additional round breakdown.
- Company-reported Sony Mexico case: 9.38% uplift in approved transactions, 14% of GMV recovered and up to 15x ROI.
- Company-reported En Tu Hogar case: 37% decrease in cart abandonment after checkout widget implementation.
- Company-reported Essity Mexico case: 20% acceptance-rate increase and more than 30% sales uplift; percentage-point basis is not specified.
- Publicly showcased Athia with KFC at NRF 2025.
- Company states PCI DSS Level 1 compliance.

## Latest updates

- **2026-08** — Announced global expansion of the PayPal partnership; publication label is August 18 and release dateline is August 19.
- **2026-08** — Public GitHub repositories show August updates to iOS, Android and React Native SDKs.
- **2026-08** — Published articles on transaction success, unified payment operations and using normalized payment data.

## Links

- Website: https://www.deuna.com/
- LinkedIn: https://www.linkedin.com/company/de-una
- GitHub: https://github.com/deuna-developers
- Instagram: https://www.instagram.com/deuna.latam/
- Facebook: https://facebook.com/deuna.latam

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Profile page: https://yespress.io/deuna
Published by YesPress — https://yespress.io
Last updated: 2026-10-04