# Designsensory

> Designsensory is a privately held Knoxville agency that combines research, brand strategy, advertising, digital product development, media, social, experiential work, public relations, and original content production. Founded in 2001 by childhood friends Joseph Nother and Brandon Rochelle, it serves consumer brands, attractions, public-sector organizations, entertainment companies, and economic-development groups through custom project and agency-of-record relationships.

- **Founded:** 2001
- **Headquarters:** Knoxville, United States
- **Founders:** Joseph Nother (Co-Founder, Co-CEO and Chief Creative Officer), Brandon Rochelle (Co-Founder, Co-CEO and Chief Technology Officer)
- **Products:** Advertising, Branding and creative, Technology, Marketing and public relations, Social and experiential
- **Notable:** Reports 300+ awards and recognitions and more than $100 million in media placed over 24 years., Won the 2025 Webby People's Voice Award in Podcasts: Television & Film for Food Network Obsessed., Won a 2025 National Silver American Advertising Award for Regal's Wicked out-of-home installation.

## Products & services

- **Advertising** — Campaign strategy, concept development, art direction, copywriting, testing, video, media buying and optimization across digital and traditional channels.
- **Branding and creative** — Research-led positioning, identity systems, storytelling, packaging, UX/UI, copywriting, motion and experiential design.
- **Technology** — Websites, ecommerce, custom digital platforms, applications, accessibility, user experience and technical development.
- **Marketing and public relations** — Marketing plans, performance analytics, media relations, executive positioning, reputation work and crisis communications, expanded through the Ackermann integration.
- **Social and experiential** — Audience intelligence, content strategy and production, community engagement, social commerce, pop-ups, influencer programs and live brand activations.
- **Production and original content** — Branded series, short-form content, documentaries, podcasts, photography, casting and unscripted entertainment, supported by PopFizz and Good Gravity.
- **Research and intelligence** — Qualitative and quantitative audience research, concept testing, cultural intelligence, strategy and analytics through Designsensory Intelligence.

## Achievements

- Reports 300+ awards and recognitions and more than $100 million in media placed over 24 years.
- Won the 2025 Webby People's Voice Award in Podcasts: Television & Film for Food Network Obsessed.
- Won a 2025 National Silver American Advertising Award for Regal's Wicked out-of-home installation.
- Won Best of Show at the Knoxville American Advertising Awards five consecutive years through 2024.
- Created Tennessee's America 250 pavilion in six weeks; the activation won Best in Show and received about 420,000 visitors.
- Its Zoo Knoxville relationship is credited with increasing annual visitation from roughly 400,000 to 600,000, alongside record campaign attendance.
- The Volunteer Club 2.0 work reports 398% month-over-month revenue growth and click-through rates above cited benchmarks.

## Latest updates

- **2026-09** — Published new thinking on customer convenience and continued featuring Digital Delta, America 250 and Volunteer Club among its current work.
- **2026-07** — Tennessee's America 250 activation, designed with Graphic Creations in six weeks, won Best in Show after appearing on the National Mall.
- **2026-02** — Integrated Ackermann Marketing & PR, expanding earned media, executive counsel, crisis communications and reputation services.
- **2025-08** — Founders Joseph Nother and Brandon Rochelle acquired full ownership of PopFizz Productions as longtime partner Bryan Allen exited.
- **2025-04** — Food Network Obsessed won the Webby People's Voice Award for Podcasts: Television & Film.
- **2025-02** — Unveiled a sharper visual and verbal rebrand after 23 years in business.

## Links

- Website: https://designsensory.com/
- LinkedIn: https://www.linkedin.com/company/designsensory/
- Twitter/X: https://twitter.com/designsensory
- YouTube: https://www.youtube.com/channel/UCS33TPT2tgEv5aW4tOyeBlg
- Instagram: https://instagram.com/ds_moments/
- Facebook: https://www.facebook.com/designsensory

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Profile page: https://yespress.io/designsensory
Published by YesPress — https://yespress.io
Last updated: 2026-09-21