# Deren Baker

> Deren Baker is the CEO of Flywheel Ventures, the innovation arm of Flywheel Commerce Network - now part of Omnicom Group after a landmark $835 million acquisition in 2023. A serial operator with deep roots in digital commerce analytics, Baker has led transformative companies including Jumpshot (which tracked 160 billion monthly clicks) and Edge by Ascential. He is a recognized thought leader in ecommerce strategy, retail media, and data-driven advertising, with bylines in Forbes, Harvard Business Review, and Entrepreneur Magazine.

- **Role:** CEO, Flywheel Ventures
- **Organizations:** Flywheel Ventures, Flywheel Commerce Network, Omnicom Group, Edge by Ascential, Jumpshot, Switchfly, ezRez, Travelocity
- **Nationality:** American
- **Education:** B.A., American History and English Literature, Vanderbilt University, MBA, Marketing and Operations, Duke University, Fuqua School of Business
- **Known for:** Led Flywheel through a landmark $835 million acquisition by Omnicom Group in 2023, Built and led Jumpshot to track 160 billion monthly customer clicks, serving travel, retail, media, and ecommerce industries, Secured $22M Series A for Jumpshot in 2015

## Career timeline

- **2002-2003** — Director of Marketing Services at Travelocity
- **2005-2008** — Director of Travel Extras and Director of Merchandising at Travelocity
- **2008+** — VP of Product at ezRez
- **2010s** — Chief Operating Officer at Switchfly, overseeing product, professional services, account management, and analytics
- **2014** — Became CEO of Jumpshot, a San Francisco-based marketing analytics company tracking 160 billion monthly clicks per month
- **2015** — Led Jumpshot's $22M Series A funding round
- **2019+** — CEO of Edge by Ascential, providing actionable sales-driving data and insights for global brands
- **2023** — Omnicom Group acquires Flywheel Digital from Ascential for $835M on October 31, 2023
- **2023-present** — CEO of Flywheel Ventures, leading TikTok Shops and Walmart Marketplace commerce initiatives within Omnicom's Flywheel Commerce Network

## Achievements

- Led Flywheel through a landmark $835 million acquisition by Omnicom Group in 2023
- Built and led Jumpshot to track 160 billion monthly customer clicks, serving travel, retail, media, and ecommerce industries
- Secured $22M Series A for Jumpshot in 2015
- Contributed thought leadership to Forbes, Harvard Business Review, Entrepreneur Magazine, CEOWORLD, and other major publications
- Scaled Flywheel to serve 4,500+ brands across Amazon, Walmart, TikTok Shops, and Alibaba
- Appeared at major industry events including Phocuswright Conference and MMA events
- Pioneer in retail media analytics and digital commerce strategy

## Latest updates

- **2024-07** — Appeared on CPG Guys Podcast discussing 'The 411 on TikTok Shops' alongside Molly O'Bryen, Sr. Director of TikTok Shops at Flywheel Ventures
- **2023-10** — Omnicom Group completed $835M acquisition of Flywheel Digital from Ascential, with Baker continuing as CEO of Flywheel Ventures
- **2025-11** — Scheduled as speaker at Phocuswright Conference in San Diego, CA (November 18-20, 2025)

## Links

- Website: https://flywheeldigital.com
- LinkedIn: https://www.linkedin.com/in/derenbaker
- Twitter/X: https://twitter.com/edgeascential
- Facebook: https://facebook.com/edgeascential

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Profile page: https://yespress.io/deren-baker
Published by YesPress — https://yespress.io
Last updated: 2026-05-30