# Department of Growth

> Department of Growth is a Chicago-based, privately held marketing-services company that embeds a fractional go-to-market team inside startups, venture funds, private-equity portfolios and middle-market businesses. Founded by Brian Dema in 2023, it combines CMO and CRO leadership with execution across content, design, paid media, PR, sales, martech and data science - then recruits and trains the client's permanent team so the consultancy can step back.

- **Founded:** 2023
- **Headquarters:** Chicago, United States
- **Founders:** Brian Dema (Founder & CEO)
- **Products:** Go-to-Market Accelerator, Fractional Management, Strategic Marketing Services, Marketing Analytics and Data Science, Client Twins
- **Notable:** Reports work with more than 50 companies, including multiple unicorns, venture funds and Fortune 500 businesses., Rivet CEO Anj Fayemi reports that Rivet's user base increased nearly 60% during its first six months working with the company., Produced an analysis of the online positioning of more than 1,300 venture-capital firms; the company reported that 74% fell into a cluster using similar generic language.

## Products & services

- **Go-to-Market Accelerator** — An embedded growth department for Seed through Series B companies, combining team development, specialist coverage and management across the path from lead generation to closed business.
- **Fractional Management** — Fractional CMO and CRO leadership paired with operational managers who create the plan, run the organization and execute alongside the client.
- **Strategic Marketing Services** — Execution and strategy across positioning, product launches, paid media, content, design, digital, events, PR and market research.
- **Marketing Analytics and Data Science** — KPI systems, CRM and automation management, attribution work, ecosystem mapping, custom transformer models, market research and AI-assisted positioning analysis.
- **Client Twins** — A prospecting method that models the language and positioning of a client's best customers to identify similar high-value accounts and inform sales outreach.
- **Venture Capital Marketing** — Fund positioning, public relations, thought leadership, events and platform support for venture investors.
- **Sales and Prospecting** — Sales-organization design and training, outsourced prospecting, automation and reporting for complex B2B sales.
- **The Cultural Layer** — An editorial, film and research program about marketing, sales, technology and culture, including Department of X documentaries and field reporting.

## Achievements

- Reports work with more than 50 companies, including multiple unicorns, venture funds and Fortune 500 businesses.
- Rivet CEO Anj Fayemi reports that Rivet's user base increased nearly 60% during its first six months working with the company.
- Produced an analysis of the online positioning of more than 1,300 venture-capital firms; the company reported that 74% fell into a cluster using similar generic language.
- Published and filmed original cultural projects on Chicago's The Alley, neurotechnology, community-led coding, beverage startups and AI-mediated memory.
- Released open source code through its Pattern Room GitHub repository to accompany data-science experiments.

## Latest updates

- **2026-09** — Announced a San Francisco premiere for RichieBot: A Modern Legacy after a six-month project involving 17,500 scanned pages, five 'soul' files, two gallery exhibits, a four-foot interactive hologram and a 19-person team.
- **2026-08** — Presented RichieBot publicly during TechChicago Week in Chicago as an experimental documentary, data-science project and immersive art exhibit.
- **2026-06** — Published a Chicago BevTech field report featuring hightail, Pilot Project, TopShelf and Zenblen.
- **2026-01** — Released original research measuring positioning differentiation across more than 1,300 venture-capital firms.
- **2026-01** — Launched a public data-science page covering client-twin modeling, data-driven positioning, market research and lead-list development.

## Links

- Website: https://www.departmentofgrowth.com/
- LinkedIn: https://www.linkedin.com/company/departmentofgrowth/
- GitHub: https://github.com/deptofgrowth
- YouTube: https://www.youtube.com/@DepartmentofGrowth
- Instagram: https://www.instagram.com/departmentofx/

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Profile page: https://yespress.io/department-of-growth
Published by YesPress — https://yespress.io
Last updated: 2026-09-20