# dentsu

> Dentsu is a Tokyo-headquartered, publicly traded marketing and transformation group that combines creative work, media planning and buying, customer-experience management, data, technology, commerce, and consulting. Its roughly 67,000 employees operate across about 120 countries, serving large organizations through leadership brands including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and Tag. The group's bet is that a client should be able to connect audience intelligence, ideas, production, media activation, and measurement inside one network rather than assemble them from separate vendors.

- **Founded:** 1901
- **Headquarters:** Tokyo, Japan
- **Founders:** Hoshio Mitsunaga (Founder and first president)
- **Team size:** Approximately 67,000 group employees across about 120 countries as of FY2025.
- **Products:** Creative, Media, Customer Experience Management, Business Transformation, dentsu.Connect 4.0
- **Notable:** Founded in Tokyo in 1901 and expanded to approximately 120 countries., Advertising Age ranked Dentsu the world's largest advertising agency by billings for calendar 1973., Completed the acquisition of Aegis Group in 2013, creating a major global operating network.

## Products & services

- **Creative** — Brand strategy, design, advertising, content, entertainment, experience design and production led globally through Dentsu Creative and Tag.
- **Media** — Media strategy, planning, buying, activation and measurement across channels through brands including Carat, dentsu X and iProspect.
- **Customer Experience Management** — Data, identity, CRM, loyalty, commerce, experience platforms and technology implementation, with Merkle as a central leadership brand.
- **Business Transformation** — Consulting across business strategy, new offerings, brand systems, sales and marketing transformation, operating models, culture and sustainability.
- **dentsu.Connect 4.0** — An agentic AI-powered operating system connecting creative, production, media and customer experience workflows with human oversight.
- **Generative Audiences** — AI-powered audience intelligence that combines people-based data and modeled signals to simulate audience groups for planning and activation.
- **Idea Builder** — A Google Cloud-native enterprise generative AI workspace for moving from cultural signals to traceable creative concepts, images and video.
- **Merkury** — Dentsu's data and identity platform for resolving customer identity and supporting personalized, omnichannel experiences.
- **Sports & Entertainment** — A global practice connecting brands and rights holders with fandom, creators, sports, original IP and entertainment formats.

## Achievements

- Founded in Tokyo in 1901 and expanded to approximately 120 countries.
- Advertising Age ranked Dentsu the world's largest advertising agency by billings for calendar 1973.
- Completed the acquisition of Aegis Group in 2013, creating a major global operating network.
- Ad Age ranked dentsu sixth among global agency companies in the group's FY2025 corporate profile.
- Won 15 Cannes Lions in 2026, including four Gold, while Carat was named Media Network of the Year.
- Built long-running global client relationships, including an extended Heineken media remit across 100 markets.

## Latest updates

- **2026-07** — Dentsu won 15 Cannes Lions, including four Gold; its Carat network was also named Media Network of the Year.
- **2026-07** — Dentsu launched New Stream Media retail data storage and measurement capabilities in North America.
- **2026-06** — Dentsu Creative launched Idea Builder, an enterprise generative AI platform built with Google Cloud.
- **2026-06** — Dentsu Entertainment entered an exclusive multi-year creator-led content partnership with Made By Us Studios.
- **2026-05** — The group simplified its EMEA structure into three clusters, effective July 2026.
- **2026-04** — Dentsu introduced version 4.0 of dentsu.Connect, adding agentic AI across the marketing lifecycle.
- **2026-01** — Generative Audiences launched first in the UK, combining deterministic data with AI-generated audience simulations.
- **2025-12** — Dentsu and the East Asia Super League announced a long-term sports content partnership.

## Links

- Website: https://www.dentsu.com/
- LinkedIn: https://www.linkedin.com/company/dentsu/
- Twitter/X: https://x.com/dentsu_global
- YouTube: https://www.youtube.com/c/dentsuintl
- Facebook: https://www.facebook.com/globaldentsu

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Profile page: https://yespress.io/dentsu
Published by YesPress — https://yespress.io
Last updated: 2026-08-11