# Dennis Seydel

> Dennis Seydel is the Chief Marketing Officer of The North Face, appointed in January 2025 after joining the outdoor brand in 2023 to lead global brand management. A marketing executive who spent 17 years building brands at Nike, he went on to run marketing at YouTube Music and Uber Eats, serve as Chief Brand Officer at healthcare-apparel disruptor FIGS, and lead North America marketing and communications at Tommy Hilfiger. He is known for working at the intersection of culture, sport, and consumer storytelling.

- **Role:** Chief Marketing Officer at The North Face
- **Organizations:** The North Face, VF Corporation, Tommy Hilfiger, FIGS, Uber, Google / YouTube Music, Nike, Baumhaus Collective
- **Known for:** Named Chief Marketing Officer of The North Face in January 2025, Led global brand marketing across some of the world's most culturally influential companies: Nike, YouTube Music, Uber Eats, FIGS and Tommy Hilfiger, Built a nearly two-decade foundation at Nike, culminating in a senior director role leading global entertainment marketing

## Career timeline

- **2007-2017** — Spent roughly 17 years at Nike in brand marketing roles including Manager of North America Brand Marketing for Nike Sportswear, Director of Global Consumer Experience, Director of Europe Brand Marketing, and Senior Director of Global Brand Marketing for Entertainment
- **2017-2019** — Global Head of Marketing at YouTube Music (Google)
- **2019-2021** — Head of Marketing at Uber Eats
- **2021** — Joined FIGS as Chief Brand Officer (March 2021)
- **2022-2023** — Senior Vice President, Marketing and Communications, North America at Tommy Hilfiger
- **2023** — Joined The North Face as Vice President, Global Brand Management
- **2025** — Promoted to Chief Marketing Officer at The North Face (January 2025)

## Achievements

- Named Chief Marketing Officer of The North Face in January 2025
- Led global brand marketing across some of the world's most culturally influential companies: Nike, YouTube Music, Uber Eats, FIGS and Tommy Hilfiger
- Built a nearly two-decade foundation at Nike, culminating in a senior director role leading global entertainment marketing
- Served as Chief Brand Officer at FIGS, the direct-to-consumer healthcare apparel company

## Latest updates

- **2025-01** — Promoted to Chief Marketing Officer of The North Face
- **2023-11** — Announced joining The North Face to lead global brand marketing

## Links

- LinkedIn: http://www.linkedin.com/in/dennis-seydel-9721214
- Instagram: https://www.instagram.com/dennisseydel/

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Profile page: https://yespress.io/dennis-seydel
Published by YesPress — https://yespress.io
Last updated: 2026-07-30