# Denise Persson

> Denise Persson is Snowflake's chief marketing officer, a four-time CMO, board adviser, and co-author of Make It Snow. Raised in Stockholm and shaped by early roles at Commodore and Genesys, she moved through France and the United States while learning to treat marketing as an accountable partner to sales. She joined Snowflake in 2016 when it had roughly 100 employees and about $3 million in revenue, built a global marketing organization of about 700 people, and helped guide the company through its 2020 public offering and its evolution from cloud data warehouse to AI Data Cloud.

- **Role:** Chief Marketing Officer at Snowflake
- **Organizations:** Snowflake, Patricia Industries, Neo4j, 6sense, Apigee, ON24, Genesys, Commodore
- **Education:** BA in Business Administration and Economics, Stockholm University, MBA, Georgetown University, McDonough School of Business
- **Known for:** Built Snowflake's global marketing organization from the ground up to about 700 people., Helped scale Snowflake from roughly $3 million to more than $3 billion in revenue during her partnership with founding CRO Chris Degnan., Helped guide Genesys, Apigee, and Snowflake through public offerings.

## Career timeline

- **1993** — Started working in technology at Commodore in Stockholm.
- **1996-2008** — Joined collaboration software startup Genesys, moved from Sweden to France and then the United States, and rose to Executive Vice President of Global Marketing.
- **2008** — Joined ON24 as Chief Marketing Officer.
- **2013** — Became Chief Marketing Officer of API platform company Apigee.
- **2015** — Helped take Apigee public.
- **2016** — Joined Snowflake as Chief Marketing Officer when the company had roughly 100 employees and about $3 million in revenue.
- **2018** — Joined Neo4j's board of directors; Neo4j now lists her as an adviser.
- **2020** — Helped lead Snowflake through its public offering and joined ON24's board as an independent director.
- **2022** — Appointed to the board of Patricia Industries.
- **2025** — Co-authored Make It Snow: From Zero to Billions with Snowflake's founding CRO Chris Degnan.
- **2026** — Marked ten years at Snowflake and was ranked No. 20 on Forbes' World's Most Influential CMOs list.

## Achievements

- Built Snowflake's global marketing organization from the ground up to about 700 people.
- Helped scale Snowflake from roughly $3 million to more than $3 billion in revenue during her partnership with founding CRO Chris Degnan.
- Helped guide Genesys, Apigee, and Snowflake through public offerings.
- Co-authored the 2025 book Make It Snow: From Zero to Billions, which its official site describes as a national bestseller.
- Ranked No. 20 on Forbes' 2026 World's Most Influential CMOs list.
- Served as a director or adviser to companies including Patricia Industries, Neo4j, ON24, and 6sense.

## Latest updates

- **2026-07** — Published a Snowflake article on the data collaboration behind Team USA's Olympic gold and appeared with Chris Degnan on the Renegade Marketers Unite podcast to discuss CMO-CRO alignment.
- **2026-06** — Ranked No. 20 on Forbes' 2026 World's Most Influential CMOs list and marked her ten-year anniversary at Snowflake during Snowflake Summit 26.
- **2026-06** — Published guidance for marketing leaders on governing the agentic enterprise and spoke publicly about replacing static dashboard routines with natural-language conversations over governed data.
- **2026-03** — Published an account of how data collaboration supported Team USA at the Milano Cortina 2026 Winter Games.
- **2025-09** — Released Make It Snow: From Zero to Billions, co-authored with Chris Degnan.

## Links

- Website: https://www.makeitsnowbook.com/
- LinkedIn: https://www.linkedin.com/in/denisepersson
- Twitter/X: https://twitter.com/DenisePersson
- YouTube: https://www.youtube.com/user/snowflakecomputing

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Profile page: https://yespress.io/denise-persson
Published by YesPress — https://yespress.io
Last updated: 2026-08-14