# Denim Tears

> Denim Tears is Tremaine Emory’s apparel and cultural storytelling company, founded in 2019. It sells denim, sweats, outerwear and accessories through its website, its African Diaspora Goods retail spaces and selected stockists. Its cotton wreath motif connects familiar American clothing to the history of cotton and Black life; collaborations and museum exhibitions extend that work beyond the shop floor.

- **Founded:** 2019
- **Headquarters:** Los Angeles, United States
- **Founders:** Tremaine Emory (Founder and creative director)
- **Products:** Cotton Wreath apparel, Denim Tears Denim, African Diaspora Goods, Stüssy Tears FW26, TEARS
- **Notable:** Work included in The Metropolitan Museum of Art Costume Institute’s permanent collection., Opened African Diaspora Goods in SoHo in March 2024., Expanded into a full in-house denim line in December 2025.

## Products & services

- **Cotton Wreath apparel** — Signature wreath graphics across denim, sweatshirts, sweatpants and accessories; the initial Levi’s vintage capsule reached retail in 2020.
- **Denim Tears Denim** — Full in-house denim line launched December 12, 2025, including straight and baggy jeans and trucker jackets.
- **African Diaspora Goods** — New York flagship and public research library opened March 15, 2024; the company also lists an Atlanta residency.
- **Stüssy Tears FW26** — October 2026 collaboration drawing on fishing trips with Emory’s father, including slicker outerwear, shirts, knits and accessories.
- **TEARS** — September 2026 fragrance storytelling project built around cotton fields in rural Georgia after rain.

## Achievements

- Work included in The Metropolitan Museum of Art Costume Institute’s permanent collection.
- Opened African Diaspora Goods in SoHo in March 2024.
- Expanded into a full in-house denim line in December 2025.
- Subject of a SCAD Museum of Art retrospective in September 2026.

## Latest updates

- **2026-10** — Stüssy Tears FW26 launched in October with a fishing-inspired collection; Stüssy announced an October 16 release, with Japan on October 17.
- **2026-09** — Denim Tears published its SCAD retrospective feature and the TEARS fragrance story.
- **2025-12** — First full in-house denim line launched December 12.

## Links

- Website: https://denimtears.com/
- LinkedIn: https://www.linkedin.com/company/denim-tears
- Instagram: https://www.instagram.com/denimtears/

---

Profile page: https://yespress.io/denim
Published by YesPress — https://yespress.io
Last updated: 2026-10-25