# Denielle Finkelstein

> Denielle Finkelstein is the Providence-based co-founder and co-CEO of UNICORN in every stall, a facilities-services company that places organic period products inside bathroom stalls. After more than two decades in fashion merchandising at Ann Taylor, Coach, Kate Spade and Talbots, she left corporate retail in 2018 to build TOP the organic project with her cousin Thyme Sullivan. The company later abandoned retail shelves, rebranded as UNICORN and built a B2B dispenser-and-refill system used by workplaces and institutions including JPMorgan Chase, American Express, Blackstone, Pepsi and Toyota.

- **Role:** Co-founder and Co-CEO at UNICORN in every stall
- **Organizations:** UNICORN in every stall, TOP the organic project, Talbots, Kate Spade, Coach, Ann Taylor, International Facilities Management Association, Women's Presidents Organization
- **Nationality:** American
- **Education:** BA in Art History and Mathematics, Union College, Diverse Executive Business Program, The Tuck School of Business at Dartmouth
- **Known for:** Named one of the 100 Women to KNOW in America in 2025., Named a 2025 Enterprising Women of the Year honoree., Received a 2025 Center for Women & Enterprise award with Thyme Sullivan.

## Career timeline

- **1996-2009** — Held merchandising leadership roles at Ann Taylor, including Divisional Vice President and Divisional Merchandise Manager.
- **2011-2012** — Served as Senior Director of Factory Merchandising at Coach.
- **2012-2015** — Held North American and international merchandising leadership roles at Kate Spade.
- **2015-2018** — Served as Senior Vice President and General Merchandising Manager at Talbots.
- **2018** — Left corporate retail and co-founded TOP the organic project with her cousin Thyme Sullivan.
- **2018-2021** — Built TOP through direct-to-consumer and retail channels; the brand reached roughly 1,500 stores and raised about $3 million by 2021.
- **2022** — The team exited retail, rebranded as UNICORN in every stall and pivoted to an in-stall B2B period-care system.
- **2023-2025** — UNICORN expanded across workplaces and institutions, with named customers including JPMorgan Chase, American Express, Blackstone, Pepsi and Toyota.
- **2026** — UNICORN reported WELL Building Standard recognition, an expanded distributor network and installation throughout JPMorgan Chase's 270 Park Avenue headquarters.

## Achievements

- Named one of the 100 Women to KNOW in America in 2025.
- Named a 2025 Enterprising Women of the Year honoree.
- Received a 2025 Center for Women & Enterprise award with Thyme Sullivan.
- Named a 2025 Women Elevating Women Pillar Award Courage honoree.
- UNICORN won the Pick A Problem category of the 2025 Next Work Environment Competition.
- Helped take TOP the organic project into approximately 1,500 U.S. retail locations before the company pivoted to B2B facilities service.
- Helped build partnerships with organizations including JPMorgan Chase, American Express, Blackstone, Pepsi, Toyota and Peloton.

## Latest updates

- **2026-08** — Finkelstein said UNICORN is installed throughout the bathrooms at JPMorgan Chase's 270 Park Avenue headquarters.
- **2026-08** — UNICORN marked its eighth anniversary and announced a new campus period-product toolkit partnership with Swipe Out Hunger.
- **2026-04** — UNICORN launched The Stall Standard, a monthly LinkedIn newsletter about facilities and in-stall period care.
- **2026** — UNICORN reported recognition under WELL Building Standard features C13.1 and W08.1 and continued expanding its distributor network.
- **2025-10** — The UNICORN team won the Pick A Problem category in the Next Work Environment Competition.

## Links

- Website: https://www.everystall.com
- LinkedIn: https://www.linkedin.com/in/denielle-finkelstein-5637baa/
- YouTube: https://www.youtube.com/@Unicornineverystall
- Instagram: https://www.instagram.com/unicornineverystall/
- Facebook: https://www.facebook.com/share/18XBt3CZ9Y/?mibextid=wwXIfr

---

Profile page: https://yespress.io/denielle-finkelstein
Published by YesPress — https://yespress.io
Last updated: 2026-08-22