# Dener Lippert

> Dener Lippert is the Brazilian founder and CEO of V4 Company, a marketing advisory network he started in Canoas in 2012. His career connects teenage event promotion, a franchised service business, the book Cientista do Marketing, business education and podcasting. He was included in Forbes Brazil’s 2021 Under 30 list in Marketing & Advertising and is pursuing international expansion and AI-assisted service delivery.

- **Role:** Founder and CEO at V4 Company
- **Organizations:** V4 Company, G4 Educação, Staage, ROI Hunters, InfoMoney
- **From:** Canoas, Brazil
- **Nationality:** Brazilian
- **Education:** Universidade La Salle, Canoas
- **Known for:** Founded V4 Company in 2012 and led its adoption of franchising in 2017., Forbes Brazil Under 30, Marketing & Advertising, 2021., Author of Cientista do Marketing, listed as a bestseller by Editora Gente.

## Career timeline

- **Age 14** — Organized excursions to Planeta Atlântida, promoting packages through Orkut and MSN.
- **Age 17** — Opened a nightclub with his sister; the venture failed.
- **2012** — Founded V4 Company in his mother’s kitchen in Canoas.
- **2017** — Adopted a franchise model for V4.
- **2020** — V4 moved its headquarters operation from Canoas to São Leopoldo’s Unisinos technology hub.
- **2021** — Published the Editora Gente edition of Cientista do Marketing; recognized in Forbes Brazil Under 30; V4 announced a 10% stake sale to Dreamers Group.
- **2024** — V4 acquired Staage’s brand and content rights from Grupo Primo.
- **2025** — Thiago Nigro joined V4 as a shareholder and advisory council member; V4 announced an Easyflow joint venture.
- **2026** — Published an AI-agent strategy essay; V4 announced Flávio Augusto’s arrival on its council.

## Achievements

- Founded V4 Company in 2012 and led its adoption of franchising in 2017.
- Forbes Brazil Under 30, Marketing & Advertising, 2021.
- Author of Cientista do Marketing, listed as a bestseller by Editora Gente.
- V4 reported more than 250 franchises and 6,000 active clients in February 2025.
- Hosts ROI Hunters and serves as a G4 growth mentor.

## Latest updates

- **2026-06** — V4 announced that Flávio Augusto had joined its council, linking his role to client service, international expansion and IPO preparation.
- **2026-04** — Lippert published an essay outlining V4MOS and AI agents for revenue growth.
- **2025-09** — V4 announced an Easyflow joint venture, with the startup retaining its own leadership and operation.
- **2025-06** — Appeared on TalksbyLeo episode 199 to discuss media, data, AI and V4’s expansion.

## Links

- Website: https://v4company.com/
- LinkedIn: https://www.linkedin.com/in/denerlippert/
- YouTube: https://www.youtube.com/@cientistadomarketing
- Instagram: https://www.instagram.com/denerlippert/

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Profile page: https://yespress.io/dener-lippert
Published by YesPress — https://yespress.io
Last updated: 2026-10-21