# DemandShore

> DemandShore is a B2B demand generation and specialist media business founded by Abhijit Gangoli and Milind Katti. It served more than 250 technology companies, combined lead generation with publishing brands MarTech Advisor, HR Technologist and ReadITQuik, and was acquired in 2018 through Salesify within the Ziff Davis group. DemandShore and Salesify subsequently came together as Ziff Davis Performance Marketing.

- **Founded:** 2003
- **Headquarters:** San Francisco, United States
- **Founders:** Abhijit Gangoli (Co-founder and former CEO), Milind Katti (Co-founder and former COO)
- **Products:** Lead generation and content syndication, Appointment generation, Market research and go-to-market support, MarTech Advisor, HR Technologist and ReadITQuik, LeadEnrich
- **Notable:** Served more than 250 technology companies according to the 2018 acquisition adviser., Built three specialist publishing properties included in its acquisition: MarTech Advisor, HR Technologist and ReadITQuik., Acquired into the Ziff Davis group in July 2018.

## Products & services

- **Lead generation and content syndication** — DemandShore’s historical core service: distribute content and identify prospective buyers for B2B technology vendors.
- **Appointment generation** — Research and telephone outreach to arrange sales conversations with relevant decision-makers.
- **Market research and go-to-market support** — Audience and market research to support technology vendors’ sales and marketing programs.
- **MarTech Advisor, HR Technologist and ReadITQuik** — Specialist media properties covering marketing technology, HR technology and IT; included in the 2018 acquisition.
- **LeadEnrich** — Historical QEDbaton-backed marketing data management venture launched publicly in 2013; a later founder interview reports that it failed. Not a current DemandShore offering.
- **ZDPM ENRICH / CONNECT / GENERATE / PROFILE / CONVERGE** — Successor company services covering data enrichment, appointment setting, lead generation, account intelligence and omnichannel account-based marketing; not standalone historical DemandShore products.

## Achievements

- Served more than 250 technology companies according to the 2018 acquisition adviser.
- Built three specialist publishing properties included in its acquisition: MarTech Advisor, HR Technologist and ReadITQuik.
- Acquired into the Ziff Davis group in July 2018.
- ZDPM’s leadership biography says DemandShore’s performance marketing team expanded from 20 to more than 500 over six years beginning in 2012.

## Latest updates

- **2026-10** — Research observation, not a new company announcement: demandshore.com redirects to Ziff Davis Performance Marketing, whose website describes the combination of DemandShore and Salesify.
- **2026-02** — Ziff Davis’s filed list of subsidiaries as of December 31, 2025 includes Demandshore Media Pvt. Ltd. and Demandshore Solutions Pvt. Ltd.; the legal entities and the public-facing brand should be distinguished.

## Links

- Website: https://www.demandshore.com/
- LinkedIn: https://www.linkedin.com/company/demand-shore
- Twitter/X: https://twitter.com/demandshore
- Facebook: https://www.facebook.com/demandshore/

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Profile page: https://yespress.io/demandshore
Published by YesPress — https://yespress.io
Last updated: 2026-10-21