# DemandScience

> DemandScience is a Boston-based B2B demand generation and buyer-intelligence company that helps marketing and sales teams find the accounts most likely to buy. It runs a data cooperative of 247 million-plus verified professional profiles across 100+ countries, layers on third-party intent signals, and delivers opted-in, qualified leads through content syndication, account-based advertising, and its Klarity sales-intelligence tool. Marketers largely pay per qualified lead against agreed specs, which ties the company's revenue to whether the leads actually fit. Founded out of the Pure Incubation venture studio and rebranded to DemandScience, it merged with ABM platform Terminus in late 2024 and reported roughly $381.6M in revenue.

- **Founded:** 2012
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Melissa Chang (Co-founder (Pure Incubation); later President/CEO, now Board Chair), Barry Harrigan (Co-founder (Pure Incubation); Vice Chair/Director)
- **Team size:** Roughly 600-1,000 employees across seven countries (sources vary)
- **Products:** DemandScience Intelligence Platform, Content Syndication, Intent Data, Klarity by DemandScience, ABX / Account-Based Advertising
- **Notable:** Named to the Inc. 5000 for 11 consecutive years - one of only 107 companies in history to do so (as Pure Incubation and then DemandScience), Reported roughly $381.6M in revenue for 2024, Operates a data cooperative of 247M+ verified professionals across 100+ countries

## Products & services

- **DemandScience Intelligence Platform** — Core buyer-intelligence platform combining B2B data, machine learning, and intent signals to identify target accounts and in-market buyers, paired with managed services.
- **Content Syndication** — Distributes clients' whitepapers, webinars, and reports across a publisher network and delivers opted-in, ICP-aligned leads to the client's CRM or marketing automation platform, typically on a cost-per-lead basis.
- **Intent Data** — Third-party intent signals that flag accounts actively researching relevant topics, used to prioritize outreach and ABM targeting.
- **Klarity by DemandScience** — Self-service sales-intelligence tool and Chrome extension for building, saving, and sharing verified contact lists - marketed as one-click prospecting.
- **ABX / Account-Based Advertising** — Account-based experience and advertising activation across channels including LinkedIn, Meta, and programmatic - expanded after the Terminus merger.
- **Data Cooperative / Global Data Ecosystem** — A cooperative of 247M+ verified professional profiles across 100+ countries and tens of millions of companies, continuously refreshed and compliant with GDPR, CCPA, and TCPA.

## Achievements

- Named to the Inc. 5000 for 11 consecutive years - one of only 107 companies in history to do so (as Pure Incubation and then DemandScience)
- Reported roughly $381.6M in revenue for 2024
- Operates a data cooperative of 247M+ verified professionals across 100+ countries
- Great Place To Work Certified; #5 on Fortune Best Workplaces in Advertising & Marketing (2022)
- Merged with Terminus in 2024 to form a combined global B2B revenue-marketing platform
- Named to the Financial Times' list of the Americas' Fastest-Growing Companies for two consecutive years
- Completed multiple acquisitions (Leadiro, Internal Results, Bound, DemandJump) to expand its platform

## Latest updates

- **2025-09** — Bill Hobbib joined as Chief Marketing Officer.
- **2025-04** — Acquired Bound (website personalization) and DemandJump (AI content and search strategy) to add AI capabilities.
- **2025-01** — Derek Schoettle, former ZoomInfo CEO, appointed Chairman & CEO; Ned Leutz named President; Cisco CMO Carrie Palin joined the board.
- **2024-11** — DemandScience and Terminus merged to create a combined B2B revenue-marketing platform.
- **2024-09** — Named to the Inc. 5000 for an 11th consecutive year.
- **2023-03** — Launched Klarity 'one-click prospecting' self-service sales-intelligence tool.

## Links

- Website: https://demandscience.com
- LinkedIn: https://www.linkedin.com/company/demandscience
- Twitter/X: https://twitter.com/demandscience
- YouTube: https://www.youtube.com/@DemandScienceTeam
- Instagram: https://www.instagram.com/demandscience/
- Facebook: https://www.facebook.com/DemandScience/

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Profile page: https://yespress.io/demandscience
Published by YesPress — https://yespress.io
Last updated: 2026-08-12