# Demandbase

> Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.

- **Founded:** 2006
- **Headquarters:** San Francisco, California, United States
- **Founders:** Chris Golec (Founder (former CEO))
- **Team size:** ~900-940 employees
- **Products:** Demandbase One, Account Intelligence, Advertising (B2B DSP), Sales Intelligence, ABX Cloud
- **Notable:** Pioneered and helped define the account-based marketing (ABM) software category starting in 2006, Named a Leader across dozens of G2 grid reports (38 in G2 Winter 2025), Certified as a Great Place to Work with 95% employee endorsement

## Products & services

- **Demandbase One** — Unified B2B go-to-market platform bringing together ABX, Advertising, Sales Intelligence and Data clouds in one place.
- **Account Intelligence** — Fuses a customer's first-party data with trusted B2B insights and AI to pinpoint the right accounts and personalize web journeys.
- **Advertising (B2B DSP)** — B2B-native demand-side platform that targets display and connected campaigns at specific accounts using intent data.
- **Sales Intelligence** — Surfaces in-market accounts, maps buying groups and automates outreach so sellers focus on the right opportunities.
- **ABX Cloud** — Account-Based Experience orchestration that coordinates messaging across target accounts based on buying stage and engagement.
- **Agentbase** — System of connected GTM AI agents (e.g., Campaign Outcomes, Account Engagement, Filter, Action) built on AWS to automate go-to-market execution.

## Achievements

- Pioneered and helped define the account-based marketing (ABM) software category starting in 2006
- Named a Leader across dozens of G2 grid reports (38 in G2 Winter 2025)
- Certified as a Great Place to Work with 95% employee endorsement
- Built a full B2B data cloud through acquisitions of Engagio, InsideView and DemandMatrix
- Launched Agentbase, among the first GTM AI agent suites built on AWS (2025)

## Latest updates

- **2025-10** — At its GO conference, Demandbase unveiled AI-powered innovations including JourneyIQ, Pipeline Influence, Next Gen Orchestration and MCP Integration; Qualified launched Piper for Demandbase, an AI SDR agent.
- **2025-05** — Announced Agentbase built on AWS, expanding its lineup of GTM AI agents including Filter Agent and Action Agent.
- **2025-03** — Launched Agentbase, a system of connected AI agents to accelerate B2B pipeline growth.
- **2023-02** — Raised $175M in debt financing to fund growth.

## Links

- Website: https://www.demandbase.com
- LinkedIn: https://www.linkedin.com/company/demandbase
- Twitter/X: https://twitter.com/Demandbase
- GitHub: https://github.com/demandbase
- YouTube: https://www.youtube.com/user/Demandbase
- Instagram: https://www.instagram.com/demandbase/
- Facebook: https://www.facebook.com/Demandbase

---

Profile page: https://yespress.io/demandbase
Published by YesPress — https://yespress.io
Last updated: 2026-07-15