# DeltaX

> DeltaX is a B2B advertising technology company combining cross-channel insights, creative automation, campaign optimization and attribution. Its SaaS platform serves agencies, performance marketers and distributed brands, with company-reported adoption by more than 1,000 advertisers.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Ravi Kabra (Co-founder and CEO), Akshay Surve (Co-founder and CTO)
- **Products:** Insights, Creative Solutions / Creative Studio, Measurement, Signal2Ads, DeltaX Hub and LeadX
- **Notable:** Company reports adoption by more than 1,000 advertisers., EuroKids case: 400 personalized ads activated in four days; more than 3,500 leads in five weeks., Tokopedia Ramadan 2022 case: more than 50,000 merchant participants.

## Products & services

- **Insights** — Connects media, analytics and CRM data with dashboards, alerts, media planning, pacing and scheduled reporting. Includes DeltaX Assistant and Portfolio Optimizer.
- **Creative Solutions / Creative Studio** — Builds, tests and deploys personalized creative variations across sizes, formats, languages and locations.
- **Measurement** — First-party tracking, offline and CRM integration, multi-touch attribution, model comparison and affiliate tracking.
- **Signal2Ads** — Uses external signals such as air quality, weather or sporting events to trigger relevant creative.
- **DeltaX Hub and LeadX** — Campaign activation and lead distribution tools described in multi-location customer implementations.

## Achievements

- Company reports adoption by more than 1,000 advertisers.
- EuroKids case: 400 personalized ads activated in four days; more than 3,500 leads in five weeks.
- Tokopedia Ramadan 2022 case: more than 50,000 merchant participants.
- MakeMyTrip case: AQI-triggered advertising in 14 cities, more than 10 million impressions in one month and 23% higher engagement versus conventional campaigns.
- Dentsu Kenya / KCB case published May 2024: reported 75% reporting time savings.
- Selected for the Blackbox Connect 2015 programme, according to contemporaneous Inc42 coverage.

## Latest updates

- **2024-05** — Published the Dentsu Kenya / KCB case study describing connected dashboards and a reported 75% saving in reporting time.
- **2024-09** — Insights page updated to describe reporting, Assistant health checks and portfolio optimization. This is a page revision date, not a confirmed product launch.
- **2026-09** — A DeltaX recruiter posted a Technical Project Manager opening on September 7, covering client integrations, attribution, reporting and delivery workflows.

## Links

- Website: https://deltax.com/
- LinkedIn: https://www.linkedin.com/company/deltax/
- Twitter/X: https://twitter.com/deltaxadcloud
- Facebook: https://www.facebook.com/TeamDeltaX

---

Profile page: https://yespress.io/deltax
Published by YesPress — https://yespress.io
Last updated: 2026-10-23