# Dedy Shwartzenberg

> Dedy Shwartzenberg, also publicly identified as Dedy Shwartzberg or Dedy Schwartzberg, is the Israeli co-founder and CEO of Edikted. He previously co-founded Adika and worked in finance. His retail career connects social media, online shopping, temporary shops, and permanent stores.

- **Role:** Co-Founder & CEO at Edikted
- **Organizations:** Edikted, Adika, Tulip, Sphera, Elbit Systems
- **From:** Ramat Hasharon, Israel
- **Nationality:** Israeli
- **Education:** Bachelor's degree in business administration and economics, with honors, Hebrew University of Jerusalem, Master's degree in business administration and finance, Hebrew University of Jerusalem
- **Known for:** Co-founded two fashion retailers: Adika and Edikted., Named marketer of the month for May 2015 by the Israeli Marketing Association., Led Edikted from an online launch into permanent retail stores.

## Career timeline

- **2011** — Co-founded Adika with Adi Ronen and left capital markets by the end of the year.
- **2015** — Adika sold to Golf; selected as the Israeli Marketing Association marketer of the month for May.
- **2020** — Left Adika and began developing Edikted with former colleagues.
- **2021** — Edikted began online sales in January.
- **2023** — Edikted opened its first permanent store in Soho, New York.
- **2024** — Edikted added stores at The Grove and Mall of America.
- **2026** — Edikted opened in London and launched a Barbie collaboration.

## Achievements

- Co-founded two fashion retailers: Adika and Edikted.
- Named marketer of the month for May 2015 by the Israeli Marketing Association.
- Led Edikted from an online launch into permanent retail stores.

## Latest updates

- **2026-10** — The official Edikted directory lists a Bangkok store at One Bangkok; checked October 12.
- **2026-10** — An October 9 local report described a first Nevada store planned for fall 2026, rather than a confirmed opening.
- **2026-05** — Barbie by Edikted collaboration reported; Shwartzenberg described his pitch to Mattel.
- **2026-03** — Edikted opened its first London store on Carnaby Street.

## Links

- LinkedIn: https://www.linkedin.com/in/dedy-shwartzberg-79474a4

---

Profile page: https://yespress.io/dedy-shwartzenberg
Published by YesPress — https://yespress.io
Last updated: 2026-10-12