# Deckers Brands

> Deckers Brands designs, markets and distributes footwear, apparel and accessories through HOKA, UGG and Teva. Its specialty is taking products with a clear reason to exist - cushioned running shoes, sheepskin boots, outdoor sandals - and building global demand through product development, brand management, wholesale partners and direct retail.

- **Founded:** 1973
- **Headquarters:** Goleta, United States
- **Founders:** Doug Otto (Co-founder), Karl F. Lopker (Co-founder)
- **Products:** HOKA, UGG, Teva
- **Notable:** Fiscal 2026 revenue reached $5.472 billion., HOKA generated $2.587 billion and UGG $2.739 billion of fiscal 2026 revenue., Added to the S&P 500 in March 2024.

## Products & services

- **HOKA** — Performance footwear for road running, trail running, hiking, fitness and everyday wear, plus apparel and accessories. Founded in 2009; Deckers consolidated ownership in 2012 according to its historical SEC filings.
- **UGG** — Premium lifestyle footwear including Classic boots and Tasman slippers, alongside apparel, accessories and homewares. Founded by Brian Smith; acquired by Deckers in 1995.
- **Teva** — Outdoor footwear centered on sport sandals, with shoes and boots. Deckers first licensed the brand in 1985 and acquired its worldwide rights in 2002.

## Achievements

- Fiscal 2026 revenue reached $5.472 billion.
- HOKA generated $2.587 billion and UGG $2.739 billion of fiscal 2026 revenue.
- Added to the S&P 500 in March 2024.
- First-quarter revenue exceeded $1 billion for the first time in fiscal 2027.

## Latest updates

- **2026-10** — Investor relations lists a second-quarter fiscal 2027 earnings call for October 22 at 4:30 p.m. Eastern. This research was completed before that event; no second-quarter results are asserted.
- **2026-07** — Q1 FY2027 net sales rose 5.7% to $1.020 billion; operating income fell to $155.3 million from $165.3 million. FY2027 sales guidance remained $5.86 billion-$5.91 billion, a forecast.
- **2026-05** — FY2026 results showed 9.8% sales growth. Annual reporting confirmed the completed phase-out of standalone AHNU and Koolaburra operations.

## Links

- Website: https://www.deckers.com/
- LinkedIn: https://www.linkedin.com/company/deckers-brands
- Facebook: https://www.facebook.com/DeckersBrands/

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Profile page: https://yespress.io/deckers-brands
Published by YesPress — https://yespress.io
Last updated: 2026-10-22