# Decision Foundry®

> Decision Foundry is a New York-based data intelligence and consulting company that integrates enterprise data, implements Salesforce and analytics platforms, and builds AI workflows. Its services span data engineering, dashboarding, platform modernization, embedded engineering and managed operations, alongside marketing tools including CampTag, MemoSight and MIX-IQ.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Products:** Salesforce consulting, Data intelligence and platforms, Forward Deployed Engineer model, CampTag, MemoSight 2.0
- **Notable:** Launched the Decision Foundry identity on April 5, 2022., Company reports more than 1,000 projects and 600 customers across its practice history., Published a PepsiCo case study covering a custom Insights Engine and media analytics.

## Products & services

- **Salesforce consulting** — Discovery, architecture, implementation and managed services across Salesforce clouds, with Data Cloud and Agentforce expertise.
- **Data intelligence and platforms** — Data engineering, governed pipelines, analytics and dashboard delivery using platforms including Tableau, Power BI, Snowflake and Databricks.
- **Forward Deployed Engineer model** — Dedicated engineers work within customer operations through implementation and ongoing optimization.
- **CampTag** — Campaign taxonomy software for consistent names, UTM parameters, workspaces, bulk creation and validation rules; annual subscriptions scale with users and workspaces.
- **MemoSight 2.0** — Role-based AI insights and conversational questions embedded in Marketing Cloud Intelligence.
- **MIX-IQ** — Marketing mix modeling, budget scenario simulation and dashboard integration; annual SaaS pricing scales with brand count and data complexity.
- **Memosight GA Agent** — Natural-language access to Google Analytics 4 data; documented in a November 2025 article.
- **AI automation and custom applications** — Workflow assessments, custom builds and managed automation, with human approval points.

## Achievements

- Launched the Decision Foundry identity on April 5, 2022.
- Company reports more than 1,000 projects and 600 customers across its practice history.
- Published a PepsiCo case study covering a custom Insights Engine and media analytics.
- Ross Jenkins presented data-driven design at Dreamforce 2022.

## Latest updates

- **2025-11** — Published its Memosight GA Agent architecture and Google Analytics 4 use cases on November 25.
- **—** — Homepage labels AI Automation, Custom AI Agents and AI Application Development as new 2026 service lines; exact launch months are not specified.

## Links

- Website: https://www.decisionfoundry.com/
- LinkedIn: https://www.linkedin.com/company/decision-foundry
- Twitter/X: https://twitter.com/decisionfoundry
- YouTube: https://www.youtube.com/channel/UCwkzDXTuvsFNzdIyeKb3OwQ

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Profile page: https://yespress.io/decision-foundry
Published by YesPress — https://yespress.io
Last updated: 2026-10-25