# Deb Liu

> Deborah (Deb) Liu is an American technology executive, author, investor, and co-founder of Women In Product. She led the creation of Facebook Marketplace, served as Ancestry’s president and CEO from March 2021 to early 2025, and now combines board service, writing, and work as a co-founder of Ember AI. Her book Take Back Your Power and Perspectives newsletter address influence, careers, and leadership.

- **Role:** Co-founder at Ember AI; co-founder and board member at Women In Product
- **Organizations:** Ember AI, Women In Product, Intuit, Poshmark, Duke University Pratt School of Engineering, Ancestry (former), Facebook / Meta (former), eBay (former), PayPal (former), Boston Consulting Group (former)
- **From:** New York, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Engineering, Civil Engineering, Duke University, Master of Business Administration, Stanford Graduate School of Business
- **Known for:** Led the creation and growth of Facebook Marketplace., Helped develop Facebook’s mobile app advertising, payments, and games businesses., Co-founded Women In Product, now a community of more than 30,000 women and nonbinary people in product.

## Career timeline

- **Before 2009** — Worked at Boston Consulting Group, PayPal, and eBay; helped lead PayPal-eBay product integration.
- **2009** — Joined Facebook and pitched a marketplace during her interview with Sheryl Sandberg.
- **2012** — Began recurring dinners with women product leaders.
- **2015** — Work began on the effort that became Facebook Marketplace.
- **2016** — Co-founded Women In Product; Facebook Marketplace launched in October.
- **2017** — Joined Intuit’s board of directors.
- **2021** — Became Ancestry CEO and a board member effective March 1.
- **2022** — Published Take Back Your Power: 10 New Rules for Women at Work.
- **2025** — Left Ancestry; Howard Hochhauser succeeded her effective February 1.
- **2026** — Publicly identified as a co-founder of Ember AI; continued board service and writing.

## Achievements

- Led the creation and growth of Facebook Marketplace.
- Helped develop Facebook’s mobile app advertising, payments, and games businesses.
- Co-founded Women In Product, now a community of more than 30,000 women and nonbinary people in product.
- Led Ancestry from March 2021 to early 2025.
- Author of Take Back Your Power: 10 New Rules for Women at Work.
- Intuit director since 2017.
- Named a 2023 NACD Directorship 100 honoree.
- Gold House A100 honoree and Committee of 100 member.

## Latest updates

- **2026-09** — Appeared on Office Drama to discuss career advice, power, influence, and leadership.
- **2026-02** — AsAmNews reported on her Common Ground conference talk about AI adoption and women’s career opportunities, identifying her as the founder of Ember AI.
- **2025-09** — Published reflections on the tenth Women In Product conference and the changing work of product managers.
- **2025-01** — Ancestry announced her departure and Howard Hochhauser’s appointment effective February 1.

## Links

- Website: https://debliu.com/
- LinkedIn: https://www.linkedin.com/in/deborahliu/
- Twitter/X: https://twitter.com/debliu_
- Instagram: https://www.instagram.com/debliu_/
- Facebook: https://www.facebook.com/debliu

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Profile page: https://yespress.io/deb-liu
Published by YesPress — https://yespress.io
Last updated: 2026-10-20