# Deb Hannah

> Deb Hannah is the chief marketing officer of Stride, Inc., where she applies more than 25 years of brand, retail, digital, CRM, and analytics experience to online education. Her route to the role ran through consulting, Kimberly-Clark, Starbucks, Kellogg, and Shoe Carnival, giving her an unusually broad view of how people discover, evaluate, and choose products and services.

- **Role:** Chief Marketing Officer at Stride, Inc.
- **Organizations:** Stride, Inc., Shoe Carnival, Inc., Kellogg Company, Starbucks Coffee Company, Kimberly-Clark Corporation, Kurt Salmon
- **Education:** Master of Business Administration, Emory University - Goizueta Business School, Bachelor of Business Administration in Marketing, Texas A&M University
- **Known for:** Built Starbucks' shopper marketing and shopper insights function from the ground up., Managed brand and shopper marketing work for the U by Kotex launch, associated with an IRI Product Pacesetter, a Silver Shopper Marketing Effie, and a Gold Hub Prize., Led Shoe Carnival marketing across e-commerce, integrated marketing, CRM, analytics, store design, and creative development.

## Career timeline

- **1998-2002** — Worked as a consultant at Kurt Salmon, advising retailers.
- **2003-2011** — Held brand management, innovation, and integrated marketing roles at Kimberly-Clark; contributed to the U by Kotex launch and its shopper marketing work.
- **2011-2017** — Held shopper marketing, brand, category, and business development roles at Starbucks; created the shopper marketing and shopper insights function and later led Retail Brand Partnerships.
- **2017-2019** — Served as a vice president of marketing at Kellogg Company.
- **2019-2022** — Served as vice president of marketing at Shoe Carnival, leading an expanded remit that included e-commerce, CRM, analytics, store design, and creative development.
- **2022-2023** — Served as senior vice president of marketing at Shoe Carnival, with responsibility that also included corporate communications.
- **2023-present** — Serves as chief marketing officer at Stride, leading product and integrated marketing, creative strategy, website performance, CRM, and data analytics.

## Achievements

- Built Starbucks' shopper marketing and shopper insights function from the ground up.
- Managed brand and shopper marketing work for the U by Kotex launch, associated with an IRI Product Pacesetter, a Silver Shopper Marketing Effie, and a Gold Hub Prize.
- Led Shoe Carnival marketing across e-commerce, integrated marketing, CRM, analytics, store design, and creative development.
- Joined Stride's management team with responsibility for product marketing, integrated marketing, creative strategy, website performance, CRM, and data analytics.
- Was named among Forbes' 2016 Consumer Catalysts for her work with emerging food brands at Starbucks.

## Latest updates

- **2026-06** — Served as a judge for the first K12 Talent Showdown live virtual finale, evaluating student performances for creativity, execution, stage presence, and overall impact.
- **2025-06** — Used LinkedIn to help an education startup recruit a growth marketer for a K-12 school comparison product.
- **2025-05** — Commented publicly on the launch of K12's 19th Annual Art Competition and its role in giving students a platform for creativity and self-expression.

## Links

- Website: https://www.stridelearning.com/meet-stride/leadership-board/
- LinkedIn: https://www.linkedin.com/in/deb-hannah

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Profile page: https://yespress.io/deb-hannah
Published by YesPress — https://yespress.io
Last updated: 2026-08-17