# Deardorff

> Deardorff is a privately held Philadelphia brand communications agency founded in 1984 by Jill Deardorff. Its compact team combines research, positioning, identity, advertising, content, digital product development and media work, with an unusually deep portfolio in regulated finance, public safety, healthcare, education and nonprofits. The agency sells project and campaign services rather than a software product, and its strongest public case studies show how it turns technical or dutiful subjects into clear, measurable audience experiences.

- **Founded:** 1984
- **Headquarters:** Philadelphia, United States
- **Founders:** Jill Deardorff (Founder, President and Chief Creative Officer)
- **Products:** Branding, Strategy, Storytelling, Advertising, Digital
- **Notable:** Deardorff says its ArriveAliveDE.com redesign helped monthly visits rise from 100 to 68,000 in two years and increased average time on page by 44%., The Alive in DE recruitment campaign reached its initial 100-follower target within weeks, representing 316% growth., The ClickTok seat-belt campaign generated more than 1,400 unique hashtag views and won a Communicator Award of Distinction.

## Products & services

- **Branding** — Naming, positioning, visual identity, guidelines, templates, messaging, value propositions and workshops.
- **Strategy** — Quantitative and qualitative research, competitive audits, planning, audience segmentation, personas and customer-journey mapping.
- **Storytelling** — Thought-leadership programs, selling systems and video from concept through production.
- **Advertising** — Integrated campaigns, media planning and buying, production and experiential marketing.
- **Digital** — Digital strategy, UX and UI, responsive web experiences, app development and digital marketing.
- **AlphaRocket Creative** — Fixed-price, accelerated creative packages for immediate financial-marketing needs.

## Achievements

- Deardorff says its ArriveAliveDE.com redesign helped monthly visits rise from 100 to 68,000 in two years and increased average time on page by 44%.
- The Alive in DE recruitment campaign reached its initial 100-follower target within weeks, representing 316% growth.
- The ClickTok seat-belt campaign generated more than 1,400 unique hashtag views and won a Communicator Award of Distinction.
- Deardorff says its positioning work helped Invesco Global Liquidity rise from 12th place into the top ten global liquidity providers.
- Its BNY Mellon retirement work earned honors from the Financial Communications Society, Plan Sponsor Council of America, Gramercy Institute, Communicator Awards and Mutual Fund Education Alliance.
- Its Ambassadors of Safety video series received a Telly Award and a Communicator Gold Award of Excellence.

## Latest updates

- **2026-07** — Deardorff promoted new Brand Maker guidance on building a content strategy around a company's brand story.
- **2026-05** — The agency's portfolio highlighted Lazard DC Rising, a digital insights program for the retirement market.
- **2026-05** — The agency refreshed its Alive in DE case study on recruiting and engaging younger drivers for the Delaware Office of Highway Safety.

## Links

- Website: https://deardorffassociates.com
- LinkedIn: https://www.linkedin.com/company/deardorff-associates
- Twitter/X: https://twitter.com/deardorffde
- Facebook: https://facebook.com/deardorff-147183152024511

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Profile page: https://yespress.io/deardorff
Published by YesPress — https://yespress.io
Last updated: 2026-09-22