# Dean Stoecker

> Dean Stoecker co-founded Alteryx with Olivia Duane Adams and Ned Harding in 1997 and led it as CEO until October 2020, including its 2017 NYSE listing. His career centers on making analytics accessible to business users, financing a long product-building period through customer revenue, and helping other founders. He now serves as a non-executive director of SiteMinder.

- **Role:** Independent Non-Executive Director at SiteMinder
- **Organizations:** Alteryx, SiteMinder, i-Rise foundation
- **From:** Denver, United States
- **Nationality:** American
- **Education:** Bachelor's degree in international business, University of Colorado Boulder, MBA, Pepperdine University, Graziadio Business School
- **Known for:** Co-founded Alteryx and led it from 1997 to October 2020., Led Alteryx through its March 2017 IPO., Built the company for 14 years before institutional venture funding; early customer Thomson also supplied financing.

## Career timeline

- **Before 1997** — Sales and business leadership roles at Dun & Bradstreet, Strategic Mapping and Integration Technologies.
- **1997** — Co-founded SRC, later Alteryx, with Olivia Duane Adams and Ned Harding.
- **2006** — The product now known as Alteryx Designer launched.
- **2010** — SRC rebranded as Alteryx.
- **2011** — The long period before institutional venture capital ended.
- **2017** — Alteryx listed on the NYSE on March 24.
- **2020** — Became executive chairman in October; Mark Anderson succeeded him as CEO.
- **2022** — Joined SiteMinder board effective September 15; published his entrepreneurial book.
- **2024** — Alteryx acquisition closed March 19; his executive-chairman tenure ended in May.

## Achievements

- Co-founded Alteryx and led it from 1997 to October 2020.
- Led Alteryx through its March 2017 IPO.
- Built the company for 14 years before institutional venture funding; early customer Thomson also supplied financing.
- Created the Alteryx for Good program to support nonprofits, educators and communities.
- Authored Masterpiece: The Emotional Journey to Creating Anything Great…Anything.

## Latest updates

- **2025-05** — Published a LinkedIn article asking for advice about the Alteryx Magic Bus.
- **2024-05** — Ended his tenure as Alteryx executive chairman, according to his SiteMinder biography.
- **2024-03** — Alteryx became privately held following the Clearlake Capital and Insight Partners acquisition.

## Links

- LinkedIn: https://www.linkedin.com/in/dean-stoecker

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Profile page: https://yespress.io/dean-stoecker
Published by YesPress — https://yespress.io
Last updated: 2026-10-22