# DealerOn

> DealerOn provides cloud-based dealership websites, digital retailing tools, SEO and managed digital advertising. Its Cosmos platform connects inventory, payment displays and lead capture, while newer products add personalization and AI search monitoring. The company reports serving more than 7,000 dealers.

- **Founded:** 2004
- **Headquarters:** Rockville, United States
- **Founders:** Ali Amirrezvani (CEO and Co-Founder), Amir Amirrezvani (Co-Founder)
- **Products:** Cosmos, APEX Digital Retail, PriceStak, Automotive SEO, Digital Advertising
- **Notable:** Reports serving more than 7,000 dealers., NexPhase’s January 2020 announcement reported more than 3,500 dealership partners, 350 employees and 26 OEM certifications at that time., Acquired fusionZONE Automotive in November 2023.

## Products & services

- **Cosmos** — Automotive website platform with inventory search, payment displays, digital retailing and marketing automation.
- **APEX Digital Retail** — Native digital retailing tools that let vehicle shoppers configure payment plans and begin the buying process.
- **PriceStak** — Cash, lease and finance payment displays that can align with third-party retailing tools.
- **Automotive SEO** — Managed local and organic search optimization for dealerships.
- **Digital Advertising** — Managed paid search, display and digital campaigns with measurement and optimization.
- **Signals** — Website personalization using browsing and traffic-source data to adapt messages and vehicle recommendations.
- **OnMarketplace** — Partner application program with self-service installation and integration requirements.
- **OnPrompt and GEO Services** — Beta AI search visibility monitoring and managed content and technical optimization services.
- **Sidekick** — AI suite for merchandising, chat, compliance monitoring and performance insights; beta programs are advertised on current product pages.
- **Blog Manager** — Native blog authoring, scheduling and publishing; migration began the week of August 10, 2026.

## Achievements

- Reports serving more than 7,000 dealers.
- NexPhase’s January 2020 announcement reported more than 3,500 dealership partners, 350 employees and 26 OEM certifications at that time.
- Acquired fusionZONE Automotive in November 2023.
- Announced acquisition of Sincro from Ansira in September 2024; financial terms were undisclosed.
- DealerOn reports a 192% lead increase for Ourisman Fairfax Toyota; this is a vendor-published customer result.

## Latest updates

- **2026-08** — Blog Manager migration scheduled to begin the week of August 10; current updates describe native publishing, scheduling and indexing controls.
- **2026-05** — Announced OnPrompt and GEO Services on May 5, with beta availability.
- **2026-05** — Announced the Sidekick AI suite on May 5; product updates describe chat, merchandising, insights and compliance tools.
- **2025-01** — Announced OnMarketplace partner program and a Lyteflo EV merchandising partnership.

## Links

- Website: https://www.dealeron.com/
- LinkedIn: https://www.linkedin.com/company/dealeron-inc
- Twitter/X: https://twitter.com/DealerOn
- Instagram: https://www.instagram.com/dealeron_inc/
- Facebook: https://www.facebook.com/dealeron/

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Profile page: https://yespress.io/dealeron
Published by YesPress — https://yespress.io
Last updated: 2026-10-17