# Dealer Specialties

> Dealer Specialties combines on-lot vehicle photography and video with inventory merchandising software, AI descriptions, window labels, and listing distribution for US car dealerships. Founded in 1989, it is part of Dominion Dealer Solutions and reports serving more than 3,000 dealerships.

- **Founded:** 1989
- **Headquarters:** Middletown, United States
- **Founders:** Mike Nenni (Co-founder), Jack Nenni (Co-founder)
- **Products:** VinMotion, RapidLot, Photography services, DealerSpin360, LiveLot
- **Notable:** Expanded from window-label services launched in 1989 to nationwide digital inventory merchandising., Current company page reports more than 3,000 dealerships served., Distribution service advertises more than 200 internet partners.

## Products & services

- **VinMotion** — Inventory merchandising software for photos, descriptions, pricing, appraisals, mobile updates, and syndication.
- **RapidLot** — Photo capture, sequencing, image processing, frames, and branding software used in the photography workflow.
- **Photography services** — Subscription-based on-lot interior and exterior vehicle photography and editing.
- **DealerSpin360** — Interior and exterior 360-degree vehicle walkarounds with interactive hotspots and AI backgrounds.
- **LiveLot** — On-lot video capture, editing, stabilization, picture-in-picture, overlays, and distribution.
- **Dominion StoryBuilder** — VIN-informed AI vehicle descriptions with automatic generation options.
- **AI background removal** — Background and ground replacement across vehicle photo sets, with ready-made or custom scenes and advertised standard turnaround within 24 hours.
- **Window labels and buyer’s guides** — Custom branded vehicle labels and guides created and printed within VinMotion.
- **Inventory Feeds** — Inventory data and actual vehicle photos distributed to dealer websites and over 200 internet partners.

## Achievements

- Expanded from window-label services launched in 1989 to nationwide digital inventory merchandising.
- Current company page reports more than 3,000 dealerships served.
- Distribution service advertises more than 200 internet partners.
- Authorized OEM program relationships with GM and Jaguar Land Rover.

## Latest updates

- **2026-09** — The company’s updated AI background-removal page describes full-set image treatment, more than 20 ready-made scenes, custom branding, and standard turnaround within 24 hours.

## Links

- Website: https://www.dealerspecialties.com/
- LinkedIn: https://www.linkedin.com/company/dealer-specialties
- Twitter/X: https://twitter.com/DealerSpecialt1
- YouTube: https://www.youtube.com/channel/UCocPyVv5TZVjQFma3FNdDEg
- Facebook: https://www.facebook.com/dealerspecialties/

---

Profile page: https://yespress.io/dealer-specialties
Published by YesPress — https://yespress.io
Last updated: 2026-10-16