# Dealer Inspire

> Dealer Inspire builds dealership websites and connects them with messaging, digital retailing, analytics, SEO, and advertising services. A Cars Commerce brand, it serves automotive dealers and groups in the United States and Canada, including participants in automaker-certified programs. Its proposition is a coordinated shopping and sales experience supported by both software and specialist teams.

- **Founded:** 2013
- **Headquarters:** Naperville, United States
- **Founders:** Joe Chura (Co-founder and former CEO)
- **Products:** Dealer Inspire Websites, Online Shopper, Conversations, FUEL, PRIZM
- **Notable:** Ranked No. 39 on the 2017 Inc. 5000 and No. 611 in 2018., Dealer Inspire and Launch Digital Marketing were acquired together by Cars.com in 2018 for $165 million cash at closing, with up to $40 million in contingent incentives., Launched PRIZM in February 2020.

## Products & services

- **Dealer Inspire Websites** — Mobile-oriented dealership sites with inventory discovery, personalized messaging, lead routing, integrations, and OEM-certified package options.
- **Online Shopper** — Digital retailing that connects saved vehicles, payment comparisons, financing, and online collaboration with dealer staff.
- **Conversations** — Dealer messaging and chat, with self-managed and managed options and mobile access to inventory and payment information.
- **FUEL** — Inventory-based advertising that creates campaigns around a dealer’s available vehicles.
- **PRIZM** — Business intelligence dashboard connecting marketing-channel and product performance with reporting and support.
- **SEO and digital marketing services** — Search optimization, paid search, social, display, creative, and video services for dealer customer acquisition.
- **Website Health Report** — Reporting on Core Web Vitals, installed scripts, and third-party tools that affect website performance.
- **AI-oriented inventory search** — Inventory pages and structured website content intended to help AI assistants discover vehicles and link shoppers to vehicle-detail pages.

## Achievements

- Ranked No. 39 on the 2017 Inc. 5000 and No. 611 in 2018.
- Dealer Inspire and Launch Digital Marketing were acquired together by Cars.com in 2018 for $165 million cash at closing, with up to $40 million in contingent incentives.
- Launched PRIZM in February 2020.
- Received Automotive Website Awards for its websites, Conversations, and Online Shopper across multiple years, as listed in its company profile.

## Latest updates

- **2025-02** — Published a NADA demonstration of simplified dealer websites and fewer competing calls to action.
- **2025-03** — Announced Website Health Report availability beginning March 17.
- **2025-09** — Added filter-responsive dynamic inline banners, included at no additional cost for Dealer Inspire customers.
- **2026-04** — Published an explanation of AI-search website architecture and a dedicated AI inventory search experience.

## Links

- Website: https://www.dealerinspire.com/
- LinkedIn: https://www.linkedin.com/company/dealer-inspire
- Twitter/X: https://twitter.com/DealerInspire
- GitHub: https://github.com/dealerinspire
- Instagram: https://www.instagram.com/dealerinspire/
- Facebook: https://www.facebook.com/DealerInspire/

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Profile page: https://yespress.io/dealer-inspire
Published by YesPress — https://yespress.io
Last updated: 2026-10-01