# Dealer Image Pro™ | Automotive Merchandising

> Dealer Image Pro is a Sacramento automotive-merchandising software and managed-services company that helps dealerships bring vehicle photography, video, 360-degree capture, window stickers, editing, quality control, reporting, and publishing in-house. Founder Peter Duffy began as a visiting photo vendor, saw that the vendor schedule itself created delay and inconsistency, and built Photo Assistant and Autoport to turn the work into a repeatable dealership workflow. The company says nearly 1,000 dealers use the system worldwide; PBS Systems acquired it in April 2026 for an undisclosed sum while retaining Duffy and the existing brand.

- **Founded:** 2012
- **Headquarters:** Sacramento, United States
- **Founders:** Peter A. Duffy Jr. (Founder and CEO)
- **Team size:** 37 employees visible on LinkedIn; company size listed as 11-50 (2026)
- **Products:** Photo Assistant™ V7, Autoport®, AI Backgrounds and Virtual Studio, Dealer Video, Interactive 360s
- **Notable:** Expanded from a 2012 photo-vendor operation serving nearly 50 dealerships with more than 20 photographers into a software-led company., Photo Assistant is used by nearly 1,000 dealers worldwide, according to the company., Dealer Image Pro reports an average four-day improvement in customer time-to-market.

## Products & services

- **Photo Assistant™ V7** — An iPad-based guided capture app using wireframe overlays for standardized vehicle photos, multi-clip video, interior and exterior 360s, VIN workflows, live inventory lists, and window-sticker printing.
- **Autoport®** — A cloud content-management and reporting platform that receives captures, applies AI editing and sequencing, supports human quality control, hosts high-resolution media, and publishes through dealership inventory feeds and VDPs.
- **AI Backgrounds and Virtual Studio** — Automated background removal and replacement for consistent dealership-branded exterior and interior imagery without requiring a physical studio.
- **Dealer Video** — Same-day full-motion, dealer-branded video assembled from captured clips, including VIN-specific presentation workflows.
- **Interactive 360s** — Interior and exterior interactive vehicle views, with supported capture workflows involving Insta360 and RICOH cameras.
- **Dynamic Window Stickers** — Weatherproof physical stickers and buyers guides with VIN-decoded details, CARFAX information, and QR codes leading shoppers to the vehicle detail page; materials are sold separately.
- **Training, QA and Support** — Virtual onboarding, ongoing training for replacement staff, weekly quality reviews, human-in-the-loop feedback, integration help, and U.S.-based support.

## Achievements

- Expanded from a 2012 photo-vendor operation serving nearly 50 dealerships with more than 20 photographers into a software-led company.
- Photo Assistant is used by nearly 1,000 dealers worldwide, according to the company.
- Dealer Image Pro reports an average four-day improvement in customer time-to-market.
- The Dealer Image Pro trademark was registered to Photon Ventures, Inc. in 2018, with first commercial use recorded in 2012.
- Named a finalist in the 2026 MOTOR Top 20 Awards, according to Dealer Image Pro's announcement.
- Acquired by PBS Systems in April 2026 while retaining its leadership, headquarters, and independent operating identity.

## Latest updates

- **2026-07** — Photo Assistant V7 version 7.1.2 added Insta360 X4 Air support and a VIN Tracker for monitoring media during post-processing, alongside performance fixes.
- **2026-07** — Dealer Image Pro announced that it was a finalist in the 2026 MOTOR Top 20 Awards; voting ran during July.
- **2026-04** — PBS Systems acquired Dealer Image Pro for an undisclosed amount. Peter Duffy remained CEO and the company said its headquarters and existing customer agreements would remain in place.
- **2026-01** — The company published new guidance framing poor inventory photography as an operations and holding-cost problem, not simply a creative problem.
- **2025-10** — Peter Duffy appeared on the Car Dealership Guy Podcast to discuss dealership merchandising, standardized workflows, and time-to-market.
- **2025-01** — Photo Assistant V7 launched on Apple's App Store.

## Links

- Website: https://dealerimagepro.com
- LinkedIn: https://www.linkedin.com/company/dealer-image-pro
- Twitter/X: https://x.com/DealerImagePro
- YouTube: https://www.youtube.com/dealerimagepro
- Instagram: https://www.instagram.com/dealerimagepro
- Facebook: https://www.facebook.com/DealerImagePro/

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Profile page: https://yespress.io/dealer-image-pro-automotive-merchandising
Published by YesPress — https://yespress.io
Last updated: 2026-08-22