# Dealer.com

> Dealer.com, a Cox Automotive brand with roots in Burlington, Vermont, supplies dealership websites, digital advertising, managed marketing services and online deal-building tools. Its distinguishing pitch is the connection between a dealer’s storefront and Cox brands including Autotrader, Kelley Blue Book, vAuto, VinSolutions and Xtime, backed by automotive marketing specialists.

- **Founded:** 1997
- **Headquarters:** Burlington, United States
- **Founders:** Mark Bonfigli (Co-founder; former CEO), Rick Gibbs (Co-founder; former CTO, president and CEO), Mike Lane (Co-founder; former COO), Ryan Dunn (Co-founder), James LaScolea (Co-founder)
- **Products:** Personalized Websites, Precision Advertising, Managed Services, Accelerate My Deal, Accelerate My Deal Elite
- **Notable:** Dealertrack completed its purchase on March 1, 2014; later SEC reporting recorded total consideration of US$1.092 billion after adjustments., Dealer.com’s historical Lithia Motors case study reports a 58% reduction in cost per lead and a 10% increase in website conversion. These are vendor-reported outcomes, not controlled causal estimates., Founder Mark Bonfigli was named the SBA’s 2009 Vermont Small Business Person of the Year, according to the company’s contemporary announcement.

## Products & services

- **Personalized Websites** — Responsive dealer storefronts with inventory search, personalized content, incentive deployment, analytics and performance consultation.
- **Precision Advertising** — Paid search, display, retargeting, social and video campaigns informed by Cox Automotive consumer and inventory signals.
- **Managed Services** — Website management, SEO, content and creative work, social media and reputation management for dealerships.
- **Accelerate My Deal** — Online deal building with payment estimates, incentives, credit applications and trade-in valuations; connects with Kelley Blue Book My Wallet and VinSolutions CRM.
- **Accelerate My Deal Elite** — Digital retailing option that supports identity and insurance verification, electronic signatures, payment and delivery scheduling.
- **Composer Design Generator** — AI-assisted homepage recommendations based on a short questionnaire, with human editing and approval. Publicly documented by October 2026; launch date unverified.
- **Intelligent Website Optimizer** — Prioritizes website changes using shopper behavior and Cox performance insights, with execution in Composer. Publicly documented by July 2026; launch date unverified.

## Achievements

- Dealertrack completed its purchase on March 1, 2014; later SEC reporting recorded total consideration of US$1.092 billion after adjustments.
- Dealer.com’s historical Lithia Motors case study reports a 58% reduction in cost per lead and a 10% increase in website conversion. These are vendor-reported outcomes, not controlled causal estimates.
- Founder Mark Bonfigli was named the SBA’s 2009 Vermont Small Business Person of the Year, according to the company’s contemporary announcement.

## Latest updates

- **2026-10** — Dealer.com publicly documents Design Generator, an AI-assisted homepage tool within Composer; its article was modified October 14, 2026. This is an observation date, not a confirmed launch date.
- **2026-07** — A Dealer.com article updated July 1, 2026 describes Intelligent Website Optimizer and its connection to Composer. The publication does not establish a launch date.
- **2026-01** — A lookbook stored in the January 2026 uploads directory describes AI-powered products and plans for expanded GEO and automation. Roadmap statements are not confirmation that all features shipped.

## Links

- Website: https://www.dealer.com/
- LinkedIn: https://www.linkedin.com/company/dealer-com
- Twitter/X: https://twitter.com/DealerDotCom
- GitHub: https://github.com/DealerDotCom
- YouTube: https://www.youtube.com/dealerdotcom/
- Instagram: https://www.instagram.com/dealerdotcom/
- Facebook: https://www.facebook.com/dealerdotcom/

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Profile page: https://yespress.io/dealer-com
Published by YesPress — https://yespress.io
Last updated: 2026-10-16