# Dayna Hathaway

> Dayna Hathaway is the Chief Marketing Officer and Senior Vice President of Extra Space Storage, the largest self-storage operator in the United States. She joined the company in 1999 as one of its first marketing hires, back when the job meant buying Yellow Pages ads and mailing postcards, and stayed to build the function into an industry-leading digital marketing organization. Over a 26-year run she helped grow the marketing team from three people to more than 40, guided the shift from print to digital, launched the company's signature wasabi green brand color, and led marketing through major acquisitions including the roughly $12 billion merger with Life Storage. She was promoted to CMO in early 2025.

- **Role:** Chief Marketing Officer & Senior Vice President at Extra Space Storage
- **Organizations:** Extra Space Storage, Utah Valley University Marketing Board of Advisors
- **Nationality:** American
- **Education:** Marketing, Westminster College (Salt Lake City)
- **Known for:** Grew the Extra Space Storage marketing team from 3 people to more than 40, Helped grow the company footprint from about 30 retail locations to more than 1,000, Led the transition from Yellow Pages and print advertising to digital and search marketing

## Career timeline

- **pre-1999** — Worked in advertising agency and high-tech roles before joining Extra Space Storage
- **1999** — Joined Extra Space Storage as one of the company's first marketing employees, managing Yellow Pages ads and a direct mail program
- **2000s** — Led the strategy to shift from print to digital advertising as the internet arrived, including registering the extraspace.com URL
- **2000s-2010s** — Helped modernize facility offices with retail-inspired designs and launched the company's wasabi green brand color
- **2010s** — Led marketing efforts through the Storage USA acquisition and the company's expansion
- **2023** — Led marketing through the roughly $12 billion merger with Life Storage
- **2024** — Invited to serve on the Utah Valley University Marketing Board of Advisors
- **2025** — Promoted to Chief Marketing Officer & Senior Vice President; recognized in Utah Business Executive Excellence 2025

## Achievements

- Grew the Extra Space Storage marketing team from 3 people to more than 40
- Helped grow the company footprint from about 30 retail locations to more than 1,000
- Led the transition from Yellow Pages and print advertising to digital and search marketing
- Registered and established the extraspace.com web presence in the early internet era
- Launched the company's signature wasabi green brand color
- Led marketing through the roughly $12 billion merger with Life Storage and the earlier Storage USA acquisition
- Contributed to the company's IPO and inclusion in the S&P 500
- Named to Utah Business Executive Excellence 2025
- Appointed to the Utah Valley University Marketing Board of Advisors

## Latest updates

- **2025-06** — Recognized in Utah Business Executive Excellence 2025 as CMO & SVP of Extra Space Storage.
- **2025-01** — Promoted to Chief Marketing Officer & Senior Vice President at Extra Space Storage.

## Links

- Website: https://www.extraspace.com
- LinkedIn: http://www.linkedin.com/in/dayna-hathaway-40a80760
- YouTube: https://www.youtube.com/watch?v=YcpCctshkx8

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Profile page: https://yespress.io/dayna-hathaway
Published by YesPress — https://yespress.io
Last updated: 2026-08-11