# Daydream

> Daydream is a conversational, AI-powered fashion shopping platform founded by Julie Bornstein. It lets people search for clothing with natural language and images across roughly two million products from 8,000+ brands, then sends them to the retailer to check out.

- **Founded:** 2023
- **Headquarters:** New York, NY, United States
- **Founders:** Julie Bornstein (Founder & CEO), Matt Fisher (Co-founder), Dan Cary (Co-founder), Lisa Green (Co-founder), Richard Kim (Co-founder)
- **Team size:** ~60
- **Products:** Daydream chat, Personalized profile, Partner catalog
- **Notable:** Raised $50M seed in two months without a public product, Launched public beta in fall 2024, Launched publicly June 25, 2025 with 200+ retail partners

## Products & services

- **Daydream chat** — A conversational shopping interface that takes natural-language and image prompts and returns curated product matches across 8,000+ brands.
- **Personalized profile** — Onboarding captures sizing, favorite brands, and budget so results sharpen the more you use it.
- **Partner catalog** — Two million products fed by direct retailer and brand integrations; clickthrough checkout on the merchant's own site.

## Achievements

- Raised $50M seed in two months without a public product
- Launched public beta in fall 2024
- Launched publicly June 25, 2025 with 200+ retail partners
- Indexed ~2,000,000 products across 8,000+ brands at launch
- Named to TIME's Best Inventions of 2025

## Latest updates

- **2024-06** — Announced $50M seed co-led by Forerunner and Index.
- **2024-11** — Maria Belousova (ex-GrubHub CTO) joined as CTO.
- **2025-06** — Public launch of the consumer chat product at daydream.ing.
- **2025-10** — Named to TIME's Best Inventions of 2025.

## Links

- Website: https://daydream.ing
- LinkedIn: https://www.linkedin.com/company/daydream-ing
- Instagram: https://www.instagram.com/shopondaydream/

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Profile page: https://yespress.io/daydream
Published by YesPress — https://yespress.io
Last updated: 2026-05-19