# Day One Agency

> Day One Agency is an independent creative communications firm that combines cultural research, creative strategy, public relations, social media, creator partnerships, experiences, and in-house production. Founded in New York in 2014, it has grown to roughly 185 people across New York, Los Angeles, Chicago, and Portland, serving consumer brands including Chipotle, American Express, Nike, Converse, e.l.f., and Ferrara. Its practical advantage is organizational speed: youth insight programs, integrated teams, and production capabilities are designed to turn a live cultural observation into work before the moment disappears.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Josh Rosenberg (Co-Founder & CEO), Brad Laney (Co-Founder & President), Rob Longert (Co-Founder & Managing Partner)
- **Products:** Creative Strategy, Narrative, Design, Creators & Casting, Communications
- **Notable:** Ranked No. 1 in Fast Company's 2025 Most Innovative Companies list for public relations and brand strategies., Named to Fast Company's Most Innovative Companies lists in 2024, 2025, and 2026., Named PRWeek Outstanding Midsize Agency in 2023, 2024, 2025, and 2026, according to the company's LinkedIn profile.

## Products & services

- **Creative Strategy** — Cultural intelligence, strategic development, and creative direction informed by proprietary tools and a cross-generational perspective network.
- **Narrative** — Story and narrative development designed to make brand ideas understandable, distinctive, and shareable.
- **Design** — Visual systems, campaign assets, and experiences that carry a story across channels.
- **Creators & Casting** — Bespoke celebrity, influencer, and niche-creator identification, casting, contracting, and program management.
- **Communications** — Public relations and media relations organized around culture-worthy stories rather than publicity alone.
- **Experiential** — Offline activations and events designed to build community and extend digital stories into physical spaces.
- **Day One Studios** — In-house and networked photo, video, social, long-form, and television production; launched in 2019 and later expanded in Los Angeles.
- **Group Chat** — A paid, geographically dispersed group of 75 Gen Z participants that answers weekly questions, surveys, and occasional client briefs, often with overnight directional feedback.
- **Day One Perspective and Side Projects** — Editorial reports, a podcast, youth research, an almanac, and a print publication that function as cultural R&D and agency marketing.
- **Peel** — A generative-engine-optimization product intended to measure and help predict how client messaging may appear in AI search results.

## Achievements

- Ranked No. 1 in Fast Company's 2025 Most Innovative Companies list for public relations and brand strategies.
- Named to Fast Company's Most Innovative Companies lists in 2024, 2025, and 2026.
- Named PRWeek Outstanding Midsize Agency in 2023, 2024, 2025, and 2026, according to the company's LinkedIn profile.
- Named an Ad Age A-List agency in 2024 and an A-List Standout in 2025.
- Won a 2025 Cannes Lions Silver Lion in Creative Data: Use of Humor for e.l.f.'s So Many Dicks.
- Won 2025 North American SABRE Awards for Chipotle Boorito 2024 and e.l.f.'s Indy 500 work.
- Won the 2026 Webby Award for Social: Sports for the Converse Hoops SHAI 001 launch.
- The 2022 It's Corn campaign generated 125 million organic views, 1.2 billion impressions, and 19 million engagements with $0 paid media, according to Day One's case study.
- The 2023 Chipotle Car Napkin Holder sold out in 55 minutes and became Chipotle's highest-viewed and most-engaged Instagram post of that year.
- The SHAI 001 Butter colorway sold out in 10 minutes; the campaign generated more than 63.7 million social views.

## Latest updates

- **2026-06** — CEO Josh Rosenberg described a 185-person agency, a 75-member Gen Z Group Chat, six AI pilots, and the Peel GEO product on the Agency Side podcast.
- **2026-06** — Day One said Chipotle's 2026 Tatted Like a Chipotle Bag promotion produced $5 million in incremental sales and 20.3 billion press impressions.
- **2026-05** — Converse Hoops' SHAI 001 launch won the 2026 Webby Award for Social: Sports.
- **2026-04** — PRWeek named Day One Outstanding Midsize Agency for a fourth consecutive year.
- **2026-03** — Fast Company ranked Day One No. 10 in public relations and brand strategy on its 2026 Most Innovative Companies list.
- **2025-06** — e.l.f.'s So Many Dicks campaign won a Silver Lion at Cannes in Creative Data: Use of Humor.

## Links

- Website: https://d1a.com/
- LinkedIn: https://www.linkedin.com/company/day-one-agency
- Twitter/X: https://twitter.com/d1a
- Instagram: https://www.instagram.com/d1a/
- Facebook: https://www.facebook.com/DayOneAgency
- TikTok: https://www.tiktok.com/@d1a

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Profile page: https://yespress.io/day-one-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-24