# Dax Cornelius

> Dax Cornelius is the founding US CEO who launched Bastion’s American expansion in October 2017 and a co-founder and partner at BeddownLDR. A former US Air Force major and F-16 combat pilot, he moved through aviation sales and executive roles before building a network of specialist marketing agencies in Southern California. His leadership work now connects corporate experience with military audiences.

- **Role:** Co-Founder & Partner at BeddownLDR
- **Organizations:** BeddownLDR, Bastion US, United States Air Force, Torrid Technologies Group, Cessna Aircraft, Piper Aircraft
- **From:** London, United Kingdom
- **Education:** United States Air Force Academy
- **Known for:** Established Bastion’s American operation beginning in 2017., Led an acquisition strategy connecting public relations, digital and consumer insights agencies., Co-founded BeddownLDR to share corporate leadership practices with military leaders.

## Career timeline

- **1995-1996** — Listed as a senior on the Air Force Academy wrestling roster.
- **Before 2017** — Served as an Air Force major and F-16 combat pilot; later worked in aviation and other commercial industries.
- **2017-10** — Joined Bastion to establish its US operation.
- **2019-11** — Led US expansion when Bastion acquired a majority interest in consumer insights agency db5.
- **2021-03** — Bastion announced US client wins and four hires during his leadership.
- **2023-11** — Appeared on The Small Business Radio Show to discuss workforce engagement and leadership.
- **2024-06** — Bastion appointed Jeff Browe US CEO.
- **2026-08** — Welcomed the BastionBUNTIN merger in a public LinkedIn post.

## Achievements

- Established Bastion’s American operation beginning in 2017.
- Led an acquisition strategy connecting public relations, digital and consumer insights agencies.
- Co-founded BeddownLDR to share corporate leadership practices with military leaders.

## Latest updates

- **2026-08** — Publicly welcomed the formation of BastionBUNTIN and described the process as more than two years in the making.

## Links

- Website: https://www.beddownldr.com/
- LinkedIn: https://www.linkedin.com/in/daxcornelius

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Profile page: https://yespress.io/dax-cornelius
Published by YesPress — https://yespress.io
Last updated: 2026-10-23