# Davis Potter

> Davis Potter is the CEO and co-founder of ForgeX, a research and advisory firm focused on account-based go-to-market strategy and AI in marketing. Previously an ABM practitioner at Pegasystems, Google Cloud and Scale AI, he now combines research, practitioner education, podcast conversations and a free professional community. His LinkedIn profile lists Sarasota, Florida as his base.

- **Role:** CEO and Co-founder at ForgeX
- **Organizations:** ForgeX, Pegasystems, Google Cloud, Scale AI, Telesign
- **Education:** Bachelor of Business Administration (BBA), Marketing, University of New Hampshire
- **Known for:** Co-founded ForgeX in 2023., Built and scaled ABM programs and Centers of Excellence at Pegasystems, Google Cloud and Scale AI, according to ForgeX., Co-leads certification education with Demandbase.

## Career timeline

- **—** — Worked in account-based marketing at Pegasystems and Google Cloud before Scale AI.
- **2023** — Featured in an April 5 startup ABM interview recap discussing his previous role as ABM Marketing Manager for Strategic Accounts at Scale AI.
- **2023-07** — Began as CEO and co-founder of ForgeX, according to Crunchbase.
- **2025-04** — Appeared on Demandbase’s OnBase podcast to discuss account-based strategy and measurement.
- **2025-09** — Hosted a Revenue Xchange session on operationalizing buying groups.
- **2026** — Helped deliver AI in ABM certification education with Demandbase.

## Achievements

- Co-founded ForgeX in 2023.
- Built and scaled ABM programs and Centers of Excellence at Pegasystems, Google Cloud and Scale AI, according to ForgeX.
- Co-leads certification education with Demandbase.
- Hosts Revenue Xchange.
- Listed as a contributor to the 2026 AI in ABM Benchmark Report, authored by Eric Wittlake.
- Won first place in the University of New Hampshire New Product Development course competition and helped lead a winning team in the Seacoast Small Business Competition, according to his LinkedIn profile.

## Latest updates

- **2026-08** — Published “Your ABM Platform Is Going Headless (Whether You’re Ready or Not)” on August 10.
- **2026-07** — Published “7 AI + ABM Patterns We Keep Hearing” on July 24.
- **2026-07** — Published “Top 5 AI Use Cases in ABM (And How to Actually Prioritize Them)” on July 16.

## Links

- Website: https://forgex.ai/
- LinkedIn: https://www.linkedin.com/in/davispotter62/

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Profile page: https://yespress.io/davis-potter
Published by YesPress — https://yespress.io
Last updated: 2026-10-22