# Davide Mattucci

> Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.

- **Role:** Chief Marketing Officer at BYLT Basics
- **Organizations:** BYLT Basics, prAna, Brixton, adidas, Under Armour, Fanatics
- **Nationality:** American
- **Education:** Bachelor of Arts (B.A.) in English, Loyola University Maryland
- **Known for:** Over 20 years across marquee global apparel brands including adidas, Under Armour, prAna, Brixton and Fanatics., Built a rare 360-degree career spanning design, product creation, brand marketing and digital commerce., Leads marketing at BYLT Basics during a period of roughly 27% compounded annual growth and expansion into physical retail (13 stores by end of 2025).

## Career timeline

- **2000s** — Begins a 20-plus year apparel career spanning design and product creation across global brands.
- **adidas era** — Director, Global Product Marketing - Apparel and Accessories at adidas.
- **Under Armour / Fanatics era** — Holds roles across product and brand at Under Armour and Fanatics.
- **Brixton** — VP Brand Marketing at Brixton, leading global marketing and product positioning.
- **prAna** — Global Vice President, DTC & Brand Marketing at prAna, driving direct-to-consumer and brand strategy across international markets.
- **Current** — Chief Marketing Officer at BYLT Basics, Irvine, California.

## Achievements

- Over 20 years across marquee global apparel brands including adidas, Under Armour, prAna, Brixton and Fanatics.
- Built a rare 360-degree career spanning design, product creation, brand marketing and digital commerce.
- Leads marketing at BYLT Basics during a period of roughly 27% compounded annual growth and expansion into physical retail (13 stores by end of 2025).
- Guest speaker at eTail, the retail and ecommerce industry conference.

## Latest updates

- **2025-12** — BYLT Basics ends 2025 with 13 physical stores and roughly 27% compounded annual growth over four years, deepening its move from online-only into brand-led retail.
- **2027-01** — Listed as a speaker at eTail Palm Springs, presenting on positioning and scaling apparel brands.

## Links

- Website: https://byltbasics.com
- LinkedIn: http://www.linkedin.com/in/davmattucci

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Profile page: https://yespress.io/davide-mattucci
Published by YesPress — https://yespress.io
Last updated: 2026-07-31