# David Tokheim

> David Tokheim is a senior executive at Adobe where he has served since 2013, most recently elevated to SVP, CXO Americas Industry and Canadian Sales (April 2026). Previously VP of Experience Cloud leading the Media & Entertainment, Communications, and Travel/Hospitality verticals, he has spent his career at the intersection of digital media, advertising technology, and enterprise software. Before Adobe, he was EVP & GM at Six Apart Media (growing its blog audience to 220 million monthly uniques), SVP at Fox Interactive Media overseeing monetization across MySpace and IGN, and VP of Marketing at IGN Entertainment where he built strategic programs for brands like Pepsi, EA, and Walmart. A UCLA English grad turned ad-tech veteran, he champions AI-driven personalization and content velocity as the defining imperatives of modern customer experience.

- **Role:** SVP, CXO Americas Industry and Canadian Sales at Adobe
- **Organizations:** Adobe, SAY Media, Six Apart Media, Fox Interactive Media, IGN Entertainment, Sum
- **Nationality:** American
- **Education:** Bachelor of Arts in English, University of California, Los Angeles (UCLA)
- **Known for:** Grew Six Apart Media's blog audience to #1 in the Blogs category with 220 million monthly unique users, Oversaw delivery of 1.5 billion ads per month at Six Apart Media, Led client development across MySpace, IGN, AskMen, and RottenTomatoes at Fox Interactive Media

## Career timeline

- **1987-1992** — BA in English at UCLA
- **2002-2004** — Director of Business Marketing and Marketing Intelligence at IGN Entertainment
- **2004-2006** — Vice President of Marketing (B2B) at IGN Entertainment; built programs for Pepsi, EA, Activision, Walmart, Microsoft
- **2006-2007** — SVP of Client Development at Fox Interactive Media; oversaw display monetization for MySpace, IGN, AskMen, RottenTomatoes
- **2007** — Member since September 2007 on Twitter (@dtok)
- **2008-2010** — EVP & General Manager at Six Apart Media; grew blog audience to #1 with 220M monthly uniques, 1.5B ads/month
- **2010** — Six Apart merged with VideoEgg to form SAY Media
- **2010-2013** — SVP of Global Marketing Solutions at SAY Media
- **2013** — Co-Founded Sum (sum.tv), serving as President
- **2013** — Joined Adobe as Senior Enterprise Account Executive for Strategic Media & Entertainment accounts
- **2017-2022** — AVP, Strategic Media and Entertainment Accounts at Adobe
- **2022** — Promoted to VP, Experience Cloud - Head of Media & Entertainment, Communications, Travel/Hospitality at Adobe
- **2026-04** — Promoted to SVP, CXO Americas Industry and Canadian Sales at Adobe

## Achievements

- Grew Six Apart Media's blog audience to #1 in the Blogs category with 220 million monthly unique users
- Oversaw delivery of 1.5 billion ads per month at Six Apart Media
- Led client development across MySpace, IGN, AskMen, and RottenTomatoes at Fox Interactive Media
- Named to Adobe Platinum Club 2022 (Americas) for top sales performance
- Built strategic marketing programs for Fortune 500 brands including Pepsi, EA, Activision, Walmart, and Microsoft at IGN Entertainment
- Championed Adobe GenStudio for Performance Marketing as a generative AI transformation tool for enterprise brands
- Promoted to SVP at Adobe in April 2026, expanding scope to CXO Americas Industry and Canadian Sales
- Co-founded Sum (sum.tv) as a video content platform

## Latest updates

- **2026-04** — Promoted to SVP, CXO Americas Industry and Canadian Sales at Adobe, expanding his leadership scope beyond M&E to the broader Americas enterprise market.
- **2024-12** — Actively promoted Adobe GenStudio for Performance Marketing as a generative AI solution for enterprise brand content creation and personalization.
- **2024-06** — Shared Adobe insights on making content AI-ready, emphasizing clean data inputs in CMS, DAM, and commerce systems as the foundation for AI-driven personalization.
- **2020-11** — Co-authored Adobe blog post on esports as the next big media platform, citing audience data and brand engagement opportunities in gaming.

## Links

- LinkedIn: https://www.linkedin.com/in/davidtokheim
- Twitter/X: https://twitter.com/dtok
- YouTube: https://www.youtube.com/c/DavidTokheim

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Profile page: https://yespress.io/david-tokheim
Published by YesPress — https://yespress.io
Last updated: 2026-05-31